Webinars

Webinars

  • Maximizing Marketing Impact: Great Content Combined with Great Distribution

    Hyper competitive markets mean that your marketing’s competing on many fronts at the same time. Add in the channel crowding of the last two years and it’s no wonder that buyers often feel overwhelmed simply by the volume of information available to them. To have even a chance of breaking through, you know you need content that differentiates you from others in your category. But what does that really mean? And no one has the resources to simply peanut butter spread it across the whole internet. So once you’ve got the right content, what are the core tenets of a distribution strategy that can yield the best effects for your spend? In this webinar, led by TechTarget’s EVP/Publisher Rebecca Kitchens, we’ll examine opportunities to improve marketing performance from “content to click”. To help you improve your teams’ performance, we’ll highlight key leverage areas you should be focusing on in your content and distribution to help more of your buyers buy from you. Read More

  • Beyond the Buy: Using ABM to Keep and Grow Accounts

    Securing the customer is just the first step. If you’re struggling with customer retention and keeping current customers engaged you’re not alone. Watch this on-demand webinar featuring SmartBug and RollWorks to learn creative and effective customer retention ABM strategies. Topics discussed are: - Why ABM helps marketers retain customers more than traditional strategies - 4 easy ABM strategies to keep customers engaged - Why you can’t just stop at retention - bonus tips to expand and get more value from an account Read More

  • The Future of Business Intelligence

    The past two years have taught us that "business as usual" is a thing of the past, exposing sharp differences between companies prepared for the digital economy and those that were not. Organizations are looking for ways to leverage their digital assets to best position themselves to succeed through disruption. In this session you will hear stories of different organizations that used business intelligence and analytics to successfully navigate their digital transformation journeys. Read More

  • Why Connection Is the New Currency: Meet Customers When It Matters

    In our always-on digital world, the refrain “serve up the right message at the right time to the right person,” is always at the forefront. The need to meet customers in their preferred channel with a message that resonates is greater than ever before. But how do you actually achieve this? Customers expect brands to be authentic and genuine. In order to accomplish this, brands need to meet them at moments that matter. Whether this is in their inbox or LinkedIn feed, and achieved through careful segmentation or on your website with thoughtful personalization - a single transactional point of contact is not enough to cultivate relationships. Rather, being prepared to play the longer game to generate awareness, grow recognition, and build trust is where your company will find success. Erin will delve into how clean data, meaningful content, and customer authenticity are at the heart of a successful demand generation strategy. She will lay out how to meet customers at moments that matter, and how this can help you to transform your business. Read More

  • Next-Generation Asset Management: How AI Helps Enterprises Activate their Media

    Content is more pervasive than ever, and enterprises need to keep pace to effectively manage and leverage it. Whether managing owned in-house content or from outside sources such as social media and YouTube, organizations need a way to manage that content at scale, improve searchability and shareability, and automatically produce insights that help them more efficiently and effectively run their businesses. In this webinar you will: - Uncover the top areas where you’re likely not making best use of your content today - Learn how AI-powered digital media asset management can automatically produce more insight and workflow automation - Discover how AI can help identify faces, logos, on-screen text, and more in unstructured media content such as video and audio - Hear how PROGRESS, a German film archive with more than 20,000 assets, is making its trove of historic and modern films easier to discover, share, and monetize - Understand how to accomplish all of this and more using an enterprise AI platform approach Don’t miss this informative event — register today. Read More

  • Creating Moments that Matter: 3 Strategies You Can Adopt to Build Amazing CX

    Customer experience (CX) has become a critical differentiator between competitors, but a lot of companies are still not getting it right. Accenture estimates 48% of consumers have left a company’s website and made a purchase elsewhere due to a poor experience – so what gives? Let’s face it, buyers have evolved and have become more sophisticated than ever. They have higher expectations when interacting with a brand in terms of amazing experiences across all channels and creating personalized moments that matter. Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion to learn: -3 strategies you can adopt to build amazing CX -Strategies to acquire and engage the right customers -How to create successful profile and audiences -Proven campaigns to retain and delight your customers -The role customer data plays in your CX strategy -Whether you consider a Customer Data Platform (CDP) Read More

  • Make Your Data Pay — What Non-technical Executives Need to Know

    Promises, promises… everybody’s swearing that your unstructured data is a goldmine. All you have to do is buy their software, engage their services, hire fancy tech pros and magic will happen. Buy, buy, buy, right? But you’re not so sure. The real secret to lucrative results is no secret at all. You’ve got to align data and analytics with your everyday business goals and practices. It’s not rocket science, yet you must understand and manage the process. In this session, you will learn: • How to spot the easiest opportunities to profit through data analytics. • Why technical staff can’t produce the results you want without active management involvement. • When to integrate unstructured data with predictive analytics to support decision making. Read More

  • Why Return: The Surprising New Science of Win-Back Conversations

    Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back? A new behavioral study from B2B DecisionLabs tested that question in a real-world sales situation. Over 300 sellers approached 1,350 former customers using several possible win-back messages. Find out which approach drives the best response (and which ones fall flat) in this webcast with Doug Hutton, SVP Products at B2B DecisionLabs. Tune in to get research-backed answers to questions like: · What’s the most effective approach to re-engage lost customers? · Should you treat lost customers more like new logos or existing accounts? · Does their reason for leaving affect their chances to return? Sign up to see the surprising new science of win-back conversations. Read More

  • Thanks, COVID-19! Leaving Hybrid Behind To Go All Virtual

    As COVID-19 shutdowns sent everyone working from home and close offices for a while, we took the opportunity to eliminate our physical infrastructure, network, domain, and servers and go completely virtual and cloud-based. In this session, we will cover: What it takes to go virtual What challenges we had to overcome What benefits we achieved What do we now that offices around the world are opening up We will pay special attention in the session to the security aspects of this transition, both from an internal security administration standpoint and an external cybersecurity defense standpoint. Attendees in this session should be interested in what it looks like to be 100% cloud-based and virtual, and what it takes to get there. Read More

  • CDPs Power the Journey That Drives Demand

    High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personalized and trigger driven content guide the customer through the buying experience. This requires high quality data and a single view of the customer. Integrating data from multiple channels including offline In this talk, we will: -Present the characteristics of a CDP (Customer Data Platform) -Discuss capabilities of CDPs for data driven personalization and dynamic customer journeys -Demonstrate how CDPs can orchestrate omnichannel experiences -Depict a closed loop system from CDP to activation to transaction to integration back to the CDP -Discuss how CDPs fit in your MarTech architecture in 2022 Takeaways: In this interactive webcast, we will exchange ideas about creating and maintaining a unified profile of your customers. You will leave the exchange with: -an understanding of why a CDP is the foundation for Driving Demand -a firm definition of a CDP and the hybrid environment that is evolving ideas for “activating” a CDP for driving demand -an appreciation of the benefits of implementing a CDP Read More