Webinars

Webinars

  • Understanding and Managing Cyber and Privacy Risk in an Increasingly Risky World

    Privacy and compliance teams are under increasing pressure to respond quickly to urgent issues. Whether from senior leadership, regulators, consumers, shareholders, or other stakeholders, the pressure after a cyber or other event can be intense. Pressure is equally high to be prepared for potential incidents. What steps can a company take to have a program that is effective and right-sized to its operations? How can it best prepare for the increasing external, unknown, and uncontrollable risks? Drawing from change and risk management research, this session will share some lessons learned and strategies to help you make the most of your privacy compliance program. About the speaker: Liisa Thomas is a partner and lead of the Privacy and Cybersecurity practice at Sheppard Mullin. Her clients rely on her ability to create clarity in a sea of confusing legal requirements and praise her “thoughtful legal analysis combined with real world practical advice.” She is the author of two well-regarded treatises: Thomas on Data Breach and Thomas on Big Data, and teaches privacy and security law classes at Northwestern University where she is the recipient of the Edward Avery Harriman Law School Lectureship. She is consistently recognized as a privacy and cybersecurity leader by Chambers, Cybersecurity Docket, Legal 500, Best Lawyers in America and Crain’s Chicago Business. She was recently named to Legal 500’s Hall of Fame for Cyber Law. Liisa received her J.D. from the University of Chicago. Read More

  • Improving Security Posture for the Modern Enterprise

    The adoption of cloud applications and infrastructure combined with increasingly dispersed workers and stakeholders, a variety of devices, and a constantly evolving threat landscape requires comprehensive security planning. As organizations' technical footprints spread, points of entry and potential vulnerabilities increase exponentially. This fireside chat will explore how security leaders can develop holistic programs to improve overall security hygiene and posture in a world of technical complexity. Join us to learn about: --The growing need for security posture platforms that address the cloud --How to manage security consistently across a variety of environments --Effective inventory and monitoring of assets and applications --The security benefits and challenges of cloud-native applications --Software and tools that help security staff offload mundane tasks --And more. Moderated by: Jeremy Synder, Founder and CEO, FireTail.io Featuring: Deryck Mitchelson, Field CISO, Check Point Software Read More

  • Zero Trust Security Strategies to Safeguard the Enterprise

    The increasingly distributed nature of the modern enterprise is making zero-trust security approaches more relevant than ever. In this research-led session, John Grady, ESG Principal Analyst, will focus on how organizations are thinking about, planning for, and implementing zero trust across their environments. Join to find out how zero trust can provide a framework to secure even the most complex environments, whether implementing least-privilege tenets for user access or securing the connections to and between the disparate aspects of today’s hybrid multi-cloud deployments. You'll learn exactly what a zero-trust initiative should entail, where to begin, and how best to overcome the organizational obstacles that result from such a cross-functional undertaking. Read More

  • 4 Steps to Make Your Learning Program Work in a Hybrid World

    Learning and development: it’s a critical foundation in closing the skills gap to drive business productivity, but how do you get your teams to actually engage with your programs!? Upskilling and reskilling is the top priority for L&D professionals right now – and if employees' skills gaps aren’t closed quickly, they can have drastic impacts to your organisation. Join us for this session where you’ll get actionable steps to not just improve engagement with your programs, but also the impact that a human-centric approach can have on all of your HR programs. Learn about how productivity and satisfaction can be improved through four components of a connected employee experience. Learning Objectives: In this session, your takeaways will be: How to activate your people to have a more effective learning & development program. Why managers play a bigger role in the development of their staff – as well as themselves! How using a human-centric approach when building your HR programs and putting yourself in your employees shoes offers the best possible learning experience. Read More

  • Harnessing Data for Effective Customer Relationship Management in a Fintech

    In a rapidly growing FinTech market in the UK companies need innovative approaches to distinguish themselves from competition and to constantly create value for their customers. Collecting and utilising proprietary customer data becomes a key enabler for success. This presentation will focus on how to leverage transaction and customer behaviour data for effective CRM strategies to boost customer loyalty and retention. Read More

  • How to make an AI implementation happen…

    Implementing AI in Finance. AI is no different from implementing any new technology project, you need a strategy, the right people and a clear goal to make the implementation a success. Often with AI projects, scepticism, a lack of defined use cases or the culture prevents successful adoption. The presentation will look at the high level basics needed to implement AI. We will cover the following topics: - Data/People/Culture - The right use cases - Engaging with the business/customers - The right technology - Gain trust in the AI - Appendix – NLP / Supervised Learning The key takeaways will be the steps required to actually get AI implemented and adopted. Breaking down the challenges across culture, use cases, engagement, technology and trust in AI itself. We will also cover the key concepts of NLP and Supervised Learning. Read More

  • Modern Demand Strategies for Maximizing Opportunities in Today’s Market

    Modern B2B marketing and sales teams face more pressure than ever before to drive true buyer engagement and maximize revenue opportunities. To drive the most pipeline and closed business, revenue teams must continue to adapt how they identify, pursue and manage real opportunities. Join our esteemed panel of demand gen experts as they explore the shortcomings of the traditional lead gen model and offer a framework for always-on, adaptable demand creation. In this keynote, you’ll walk away with: *How to reorganize demand activities around buying groups rather than individuals. *Best practices for aligning marketing and sales teams for better end-to-end opportunity management. *How organizations are achieving almost 2x conversion rates and accelerated pipeline by focusing on buying groups. Speakers: David Pitta, VP Customer Enablement & Solutions Advisory (TechTarget) Sarah McConnell, VP Demand Generation at (Qualified) Tyler Lessard, VP Marketing (Vidyard) Sara Ramlo Larsen, VP Marketing (Wolters Kluwer Health) Read More

  • Deepening Executive Engagement: Accelerating Demand with C-Suite Connections

    Marketing to the C-Suite is more important than ever amid the continuous disruptions of the post-pandemic economy. Executive-level decision makers are moving faster and shifting strategic focus in ways that require solution providers to keep up or get out of the way. But many organizations struggle to connect and build trusted relationships at the CXO level, thus limiting their ability to achieve the trusted partner status that clients value most. Join Rob Leavitt for a deep dive on executive engagement that builds on Momentum’s extensive research with CXO decision makers and hands-on experience with executive engagement programs at some of the world’s leading B2B firms. The session will explore practical approaches to strengthening executive engagement in five critical areas for C-Suite success: *Identifying and understanding the executives that matter most *Creating content that speaks to executive priorities *Enabling sales to engage at the executive level *Designing the right mix of executive-level activities and experiences *Measuring performance for continuous improvement Read More

  • Multi-Threading: How Sales Acts on Buying Teams

    Recently there’s been a lot of discussion in ABM and demand gen circles about buying teams – particularly around how to identify, engage and help bring the different members together. For Sales, the concept of targeting buying teams isn’t new. Sellers have long worked hard to influence buying group constituencies more effectively. In this webinar, we’ll hear two sales experts discuss how they use multi-threading to accelerate their own success. Your sellers will find this useful in optimizing their own approaches. Your marketers will gain insight into how their efforts can best support and complement sales actions. Read More

  • The MQL is Dead: Why and How to Focus on Buying Groups

    Historically, classic demand gen approaches, like marketing qualified leads (MQLS) and BANT (Budget, Authority, Need, Timing) have been at the center of how marketing organizations evaluate their effectiveness. Yet as buyers have changed – both in the number of purchasing decision makers and buying journeys overall – these approaches have not evolved to match the needs of the current B2B landscape. The result? Marketing and sales teams are leaving money on the table. In this session, Terry Flaherty, Principal Analyst at Forrester will discuss where these classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. You’ll hear recommendations on what changes in thinking need to be made with Marketing organizations and how teams can begin to implement those changes. Read More