Last-Mile Personalization: Intent Insights and Sales Outreach
It’s undeniable that Sales Development plays a crucial role in any B2B tech organization’s go-to-market strategy. Yet, how many of us really stop to think about SDRs as a powerful engine for personalization? As competition for mindshare and wallets gets fiercer, it’s essential to empower SDRs with the insights and data to engage accounts meaningfully and deeply. In this session, TechTarget’s sales and sales enablement leaders will pull back the curtain on some of the secret sauce they use to enable arguably the best teams in their category. Thanks in large part to the amazing intent insights available, every 6 months, they’re taking young folks right out of college and helping their outreach be super-relevant to buyers in record time. Presenters: Renee Tily, VP, Sales Enablement, TechTarget Olivia Dassler, Director of Marketing Programs, TechTarget Brian Dowling, Senior Vice President, Inside Sales, TechTarget Read More
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