Webinars

Webinars

  • Last-Mile Personalization: Intent Insights and Sales Outreach

    It’s undeniable that Sales Development plays a crucial role in any B2B tech organization’s go-to-market strategy. Yet, how many of us really stop to think about SDRs as a powerful engine for personalization? As competition for mindshare and wallets gets fiercer, it’s essential to empower SDRs with the insights and data to engage accounts meaningfully and deeply. In this session, TechTarget’s sales and sales enablement leaders will pull back the curtain on some of the secret sauce they use to enable arguably the best teams in their category. Thanks in large part to the amazing intent insights available, every 6 months, they’re taking young folks right out of college and helping their outreach be super-relevant to buyers in record time. Presenters: Renee Tily, VP, Sales Enablement, TechTarget Olivia Dassler, Director of Marketing Programs, TechTarget Brian Dowling, Senior Vice President, Inside Sales, TechTarget Read More

  • Expert Discussion: What is Real Intent Data and What is It Good For?

    With the rise in B2B Intent Data popularity, it’s easy to confuse what you want and need with what you can actually get from any particular source or blend. To help clear the air, industry experts Robin Izsak-Tseng from G2 and John Steinert from TechTarget will begin by settling once and for all what they believe the term Intent actually means. They’ll elaborate from there, by clarifying what’s unique about their respective offerings in terms of how each is made and how that’s useful to you. Whether it’s table stakes marketing use cases, sales-focused efficiency plays, or advanced strategic use cases, you’ll come away with a much better understanding of both of these leading offerings. Read More

  • Email Marketing’s Missing Link: Purchase Intent Data

    From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive better open and click-through rates. True email effectiveness stems from a marketer’s ability to personalize the messaging to a prospect’s specific technology need. And yet, with email volumes at an all-time high, balancing scale with personalization must be a priority for any GTM team in 2023. Purchase intent data is a missing link in many email marketing playbooks. Join BBD Boom’s Adam Lewis and TechTarget’s Colin Mitchell to learn how intent data can improve the performance of your email campaigns. You’ll hear real examples of how tech companies use intent data in their email marketing campaigns to drive better results and build stronger connections with their buyers. Read More

  • Email Marketing’s Missing Link: Purchase Intent Data

    From A/B testing subject lines to leveraging dynamic content modules, many marketers are already adept at innovating their email campaigns to drive better open and click-through rates. True email effectiveness stems from a marketer’s ability to personalize the messaging to a prospect’s specific technology need. And yet, with email volumes at an all-time high, balancing scale with personalization must be a priority for any GTM team in 2023. Purchase intent data is a missing link in many email marketing playbooks. Join BBD Boom’s Adam Lewis and TechTarget’s Colin Mitchell to learn how intent data can improve the performance of your email campaigns. You’ll hear real examples of how tech companies use intent data in their email marketing campaigns to drive better results and build stronger connections with their buyers. Read More

  • Maximizing Intent Data and Its Impact on GTM Teams

    As marketing and sales teams strive to improve and streamline their GTM strategy, they’re looking for ways to understand where their customers are in the buying journey. More and more businesses are turning to intent data for how it can help uncover the digital footprints left behind by buying centers, and signal who’s really ready to buy. In this webinar, Annie Matthews is joined by Tamye Oshman and Nicole Kimmick, to discuss how they’ve leveraged intent data as a key tool for their marketing and sales teams, and what positive changes they’ve seen as a result of that strategy shift. Read More

  • 23 things I’ve learned about data quality in 23 years of consulting by 2023

    Data quality is a difficult concept to quantify while still being vital enough to sabotage any project, strategic initiative, or even an entire business. What's going on with the quality of your data? Is the data well-suited for all of its uses? Is your data everywhere – in operational databases, data warehouses, data lakes, master data management, etc.? Information management expert William McKnight will go over 23 lessons he’s learned about data quality, frequently the hard way, in this presentation. Any problem with data quality, and quite possibly with data, that you may be experiencing is likely the result of someone failing to take one of these lessons to heart. Focusing on one or more of these could be the key to achieving understanding between parties and, ultimately, finding a solution to your data quality, and consequently data, problems. In this presentation, you’ll discover up to 23 facts about data quality as well as fixes for the issues that the absence of data quality causes. Read More

  • Enabling holistic data programs to drive positive business outcomes

    Fit-for-purpose data is the key driver of positive business outcomes. The path forward focuses on transforming an organization into a data-driven organization by culturally treating data as a strategic asset managed through a holistic and trusted data program. The overall complexity of large organizations is naturally reflected in the complexity of their data landscapes. A holistic and trusted data program, implemented at scale, is the right (and only) solution to leverage full data potential and provide fit-for-purpose data to cross-business and cross-functional data consumers. Join Bojan Ciric from Deloitte Consulting to dig into a real-life global bank use case focused on enabling a holistic and trusted data program. Furthermore, this use-case will include common success factors and challenges that organizations face on the transformative journey to data-driven organizations. Lastly, you will see how organizations can leverage concepts like data product, data contract, data culture and data literacy within ongoing data program modernization efforts to align with emerging data architecture approaches (data mesh, data fabric). About the speaker: Bojan is a Specialist Leader with Deloitte LLP, AI & Data Engineering practice. He helps clients define and execute data management and analytics strategies to drive positive business outcomes. Bojan has helped enable data and analytics organizations and data governance structures in several global financial services institutions. He has a record of delivering large transformation programs in cross-functional, cross-business roles in data management, data governance, metadata management, ontologies, data quality, IBM Banking, Financial Market Industry Models, FIBO, data architecture, and modeling. Lastly, he serves as a trusted advisor to the Chief Data Officer agenda within Deloitte. Read More

  • Overcoming Common Data Governance Pitfalls and Achieving Data Agility

    Jeremy will discuss why organizations need to take a new approach to data governance. He’ll share examples of organizations who have used innovative solutions to manage and govern their complex data to unlock value. Attendees will learn: · The role of data governance in achieving business objectives · Why organizations typically struggle with traditional data governance processes and tools · How new trends like AI will impact data governance requirements · What technology solutions are available to deliver data quality, security, completeness, unity and context Read More

  • Improving data management from a data governance lens

    Improving data management demands strong data governance practices. Occasionally, data governance and data management are used interchangeably, in multiple industry reference guides, sources, and in different contexts. This webinar focuses on critical components of improving the management of data from a data governance point of view, detailing meaning and relationships with each other. Key topics that will be covered include: 1. Foundational building blocks of data governance and data management. 2. Content of building blocks. 3. The role of IT in data management and data governance. 4. Conducting data risk analysis. 5. How to build an operational roadmap. 6. Data governance metrics. 7. Embedding continuous quality improvement. Read More

  • The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy

    Privacy is neither a buzzword nor should it be treated as such. That's why it's crucial to have data privacy compliance practices baked into your customer data strategy from the start – especially in today's digital landscape. Plus, by doing so you can foster loyalty because customers know that when they engage with your brand they are getting the personalized experience they crave without sacrificing their privacy preferences. Tune in the first session in our Trust Masterclass series to discover how to capitalize on a first-party data strategy to simplify compliance and ensure data accuracy. You'll also learn: - Ways new privacy legislation and third-party cookie loss will affect measurement if left unaddressed - The three pillars of trust and how to achieve them with privacy tactics - How to use a Customer Data Platform (CDP) to enable benefit-driven, privacy-centric conversations with customers Read More