CMO Perspectives: Supporting and Empowering the Partner Organization
The Partner Marketing organization is one of several important teams that a CMO is responsible for overseeing the growth, development and success of. Because a Partner team encompasses stakeholders outside their organization that are involved with marketing decisions and activities, there are many complexities for a CMO to consider. Join Susanna Parry-Hoey, Global Chief Marketing Officer of SoftwareOne, as she sits down with CMOs May Mitchell of Open Systems and Michelle Chiantara of Alludo as they share perspectives to empower the Partner Marketing organization. This session will address: • Key challenges CMOs face with their Partner Marketing organization and how to overcome them. • How CMOs can manage the rapidly growing and changing Partner ecosystems within their organization. • Ways CMOs can support and empower their Partner Marketing team. Read More
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