Name: Decoding physician prescribing behaviour: A data-driven journey
Start: 2024-11-19T16:00:00Z
End: 2024-11-19T16:00:52.000Z
Location: BrightTALK
Rating: 3.5

pharmaphorum provides a digital podium for communicating thought leadership and innovation within pharma. Our webinars bring together different stakeholders from across the healthcare spectrum to drive fresh thinking and novel solutions that deliver better outcomes for patients.

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Beyond clinical: Boosting recruitment and retention with SDOH data

Pharma marketing is going through an evolution, scaling mass messaging with personalised outreach powered by complex systems. In this deep dive into innovation in content transformation, pharmaceutical companies can learn how to move from pilot projects to scalable models. We'll share innovative approaches to personalise customer engagement, accelerate content generation, and drive the greatest impact for your brand.

Shifting the paradigm in pharma marketing with content transformation

Learn why storytelling is crucial in scientific publications. The webinar will showcase examples of storytelling for clinical data, discuss trends, and explore opportunities for data storytelling to enhance health equity through plain-language content and publication extenders.

Unlocking the Power of Storytelling in Medical Publications

The new PDURS framework is poised to change the way pharma thinks about companion apps, digital medicines, and digital therapeutics. However, to unlock its potential, digital leaders in the pharma industry need to know what the framework is, how it works, and how it can be of use to them. Benefit from our speakers’ unique perspectives at the intersection of pharma and government as you get the skinny on this new way of regulating drug-related apps.

PDURS explained: The FDA’s new framework for adding software to drug labels

Explore “Innovation as Strategy” framework, providing a guide for employing innovative strategies in life sciences. These expert panellists will reflect on what ‘Innovation as Strategy’ means to them, offering their perspectives, along with practical advice and real-world examples.
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Innovation as Strategy: Enabling life sciences of the future

Clinical trial delivery in the UK is evolving to take trial activities to the patients, delivering research in different ways, such as remote, decentralised, virtual or hybrid trials. Join the NIHR for the chance to learn from real-life examples as panellists explore how they overcame practical challenges to establish this model and highlight opportunities to achieve more accessible research for participants and real-world evidence.

The evolution of clinical research: embracing new delivery models in the UK

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Experts in clinical trial technology, design and execution will come together in a moderated discussion to explore these different facets of the opportunities created by AI, both traditional and generative.

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As conversations surrounding Equality, Diversity, and Inclusion (EDI) in health and care research participation continue to broaden, we are also expanding our scope of involvement and inclusivity. However, achieving the ambitious goal of EDI remains a challenge.
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In this webinar, you’ll hear how to identify physicians who are prescribing competing drugs or treating a high number of patients, and discover which medications and treatment combinations are being used by physicians in key therapeutic areas.

Decoding physician prescribing behaviour:  A data-driven journey

PurpleLab

data-driven

prescribing

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Decoding physician prescribing behaviour: A data-driven journey

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