Name: Webinar: Exploring the impact of mail in an attention-scarce world
Start: 2024-02-27T10:00:00Z
End: 2024-02-27T10:01:00.000Z
Location: BrightTALK
Rating: 4.4

We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.

During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels? 

To find out, they launched their largest research programme into election mail ever, gathering insights from over 3,000 people.  

What they discovered was clear: while many predicted a digital election, it was mail that made the biggest impact - engaging voters and influencing their decisions from start to finish. 

Join us and Marketreach to explore: 

The vital role mail played during the election. 

What mail delivered that other channels couldn’t. 

How mail complements and strengthens other channels.  

The unique influence mail has to engage voters at home and in their communities. 

How mail influenced voter decisions and what this means for future elections. 

 

Whether you’re involved in political campaigns or just curious about the evolving role of mail, this webinar will provide actionable insights you can apply to your own strategies.  

You’ll leave with a deeper understanding of how direct mail can engage, persuade, and drive real action.

Webinar: Elections: How Much Does Mail Matter?

Getting the creative right is fundamental to a successful marketing campaign. Elevate your marketing game with our exclusive skills webinar on Creative Strategy.

Skills Webinar: Master your Creative Strategy

Join us for our exclusive webinar in collaboration with Marketreach and discover the cutting-edge strategies and technologies that can transform your approach to direct mail.

Webinar: Innovations in Mail

In an age dominated by digital noise, making your marketing stand out can be a challenge. Discover how to cut through the clutter in our upcoming webinar with PSE Agency, where we’ll showcase the transformative power of direct mail through their award-winning six-step approach.

Webinar: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

Ready to showcase your innovative ideas that drive real change? Our new category in partnership with Dentsu and Salesforce for the DMA Awards 2024, Innovations for Good is dedicated to recognising and celebrating projects that generated a positive impact for customers, industry or society.

Webinar: DMA Awards 2024 - Introduction to Innovation for Good

Creating a cohesive strategy across various social media channels can be challenging, often leading marketers to either over-rely on a few platforms or spread their efforts too thin.

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Are you harnessing the full potential of Door Drops in your marketing strategy? Join us for our upcoming webinar where we'll reveal the hidden advantages that Door Drops offer over other marketing channels.

In collaboration with JICMAIL, explore the latest findings from our annual Door Drop report, the ultimate resource for marketers navigating the world of direct mail. This year's report isn't just about trends and benchmarks; it's a game-changer with directly reported response rates included for the very first time.

Join us as we dissect the data, explore the unique advantages of Door Drops, and uncover strategies to leverage their full potential. Whether you're a seasoned marketer or just starting out, this webinar is your ticket to unlocking a whole new dimension of marketing success.

Don't let your competitors steal the spotlight. Register now and secure your place at the forefront of the Door Drop revolution.

Webinar: Exploring the relative advantage of Door Drops

Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard.

During this event, the DMA's very own Ian Gibbs, Director of Planning and Insight will present and provide context to the findings of the interactive report. These findings will allow you to understand more about industry-wide email trends and performance metrics from the last year.

Our speakers will ask themselves the question 'how useful are open rates as a metric?' by diving into essential data collated during the research as well as looking at delivery rates, click-through rates, and more across various sectors.

Crafted with meticulous oversight from the DMA's esteemed email council, this report offers expert commentary on the key trends shaping email performance. Benefit from the collective wisdom of industry insiders to stand out and optimise your email marketing strategy effectively.

Don't miss your chance to be at the forefront of email marketing innovation and be the first to hear these intriguing findings. Secure your spot today and embark on a journey toward unparalleled success!

Webinar: Uncovering key trends with the 2024 Email Benchmarking Report

In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we have an exclusive opportunity that will shed light on an untapped resource – mail.

Webinar: Discover how mail helps consumers navigate the messy middle

In collaboration with Epsilon, we'll reveal fresh insights, actionable strategies, and inspiring success stories that will transform your approach in the travel industry.

Amid economic challenges, households are redefining their holiday priorities, opening new avenues for marketers. Learn how to leverage these shifts to drive growth and impact for your brand.

Explore evolving consumer behaviours and industry paradigms and discover innovative acquisition strategies to navigate tightening consumer spending.

With Epsilon's expertise, we'll spotlight the resurgence of direct mail as a potent tool for engagement and share a successful case study showcasing its transformative impact.

Join us for an enriching webinar filled with actionable insights and tangible takeaways. Reserve your spot today and elevate your marketing game with the DMA and Epsilon!

Webinar: Navigating the Travel Landscape of Marketing

For many organisations, their impact on the environment has become an increasingly important area of overall business focus. For some this has even become a genuine point of difference appealing to both customers and employees. The phrase ‘it takes a village’ of other roles in organisations to address sustainability challenges' has never been truer. 
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene.  
 
Our own initial research findings have already shown the level of importance this is having among marketing leaders and teams. Sustainable minded and concerned teams are starting to question just how sustainable their work is regarding the choice of channels being utilised.   
 
But what are these teams worrying about and are they focusing on the right areas? Do they really know the impact of using different channels and how can they make better informed and more measurable decisions?    

Join us online as we explore the impact of marketing in the age of sustainability, where we’ll discuss the latest DMA sustainability research. The findings will be discussed as a clear indication of how untied the industry is when addressing sustainability questions. You’ll also hear from Chris Sewell, Founder of Net Zero Media, whose work has revealed the real sustainability cost of differing marketing channels, giving you a new perspective in addressing this key generational issue.

Webinar: Exploring the impact of marketing in the age of sustainability

The DMA Awards 2023 were packed with work that moved people, made a difference, and defied expectations. But have you ever wondered what lies behind the brilliance? Find out alongside some of our 2023 Gold Award winners and discover how they built their DMA Award-winning work.

DMA Awards Winners Showcase - Part 2

Have you been thinking about upskilling in Digital Marketing?
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp.
For many marketers, the challenge lies in striking the perfect balance across various media channels to effectively connect with customers and prospects, especially in an ever-evolving landscape. This often leads to over-reliance on a few channels or spreading efforts too thin.
During this one-hour webinar, you'll gain insights into the essential strategies for effective campaign planning, execution, and analysis.
This session condenses the core principles of the DMA’s renowned Digital Marketing Skills Bootcamp into a concise 60-minute briefing, ensuring you receive valuable guidance in a streamlined format and get a feel for if the full Skills Bootcamp is for you.
Hosted by Digital Marketing Strategy Skills Bootcamp tutor, David Hearn, this session will delve into key points covered in our Skills Bootcamp. David, with over 30 years of marketing experience, including work with prestigious brands like British Airways and Arcstream, will share insights on how these principles can shape successful marketing campaigns, accompanied by invaluable tips and tricks.
Don’t miss your chance to learn from the best.
We look forward to seeing you online on Tuesday 30 April. 

#dmaevents

Skills Webinar: Upskill your Digital Marketing

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People use Pinterest to plan for the future — which means Pinterest has unique insight into what’s going to be really big, really soon.

Webinar: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond

In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.

Webinar: How to get your award-worthy mail campaigns recognised

Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online on Tuesday 30 January to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most linked with success.

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For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which – as we know from decades of marketing effectiveness research – is critical to market penetration and brand growth.

Webinar: Exploring the impact of mail in an attention-scarce world

Attention

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Webinar: Exploring the impact of mail in an attention-scarce world

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