Name: Right-to-Repair: The Impact On Consumers and Tech Writers
Start: 2025-05-15T17:00:00Z
End: 2025-05-15T17:01:00.000Z
Location: BrightTALK
Rating: 0

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

Coffee and Content

Let's Talk Personalization

Let's Talk Technical Documentation

Let's Talk Content Operations

Coffee and Content TBD

Generic AI tools like ChatGPT are great for brainstorming, but they fall short when it comes to enterprise content operations, structured content, and knowledge management. They don’t understand your brand, your audience, or your compliance requirements.

That’s where Custom GPTs come in—AI models fine-tuned on your own data, workflows, and taxonomy to automate content creation, streamline governance, and improve content findability. During this talk from Leslie Carruthers, founder and president of The Search Guru, we’ll explore how leading organizations are using Custom GPTs to power intelligent content workflows, metadata tagging, structured authoring, and multilingual content delivery.

You’ll walk away with a proven framework for designing, deploying, and scaling AI assistants that don’t just generate content, but understand, organize, and optimize it—reducing costs, improving efficiency, and transforming content operations.

You will learn: 

o. Why off-the-shelf AI tools fail in enterprise content operations and how Custom GPTs solve challenges in governance, metadata, and structured content

o. How AI-powered content automation enhances metadata tagging, taxonomy management, structured authoring, and multilingual content workflows

o. Best practices for training and deploying a Custom GPT tailored to your organization’s unique content needs

o. Real-world case studies of how Custom GPTs are improving content governance, localization, and compliance in enterprise environments

o. How to measure AI’s impact on efficiency, cost reduction, and knowledge management using key performance indicators (KPIs) and benchmarks

Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

This presentation is brought to you by The Content Wrangler and is sponsored LavaCon, the conference for content strategy and technical documentation management.

How Custom AI Models Are Reshaping Content Operations

Join plain language experts Deanna Lorianni and Deborah Bosley as they explore why plain language matters now more than ever, who benefits from its use, and what global rules, regulations, and laws support its adoption. As co-authors of the upcoming Plain Language Handbook (XML Press, Fall 2025), Deanna and Deborah will provide practical strategies for creating clear, concise, and accessible content — empowering communicators to deliver meaningful content experiences for all people, regardless of cultural or political challenges.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.

How To Be Clear and Inclusive Despite Cultural Pushback

Scott Abel breaks down the right-to-repair movement, focusing on new and upcoming regulations that require companies to make repair documentation freely available for products such as vacuum cleaners, iPhones, washers, dryers, and other electronics. He explores how these laws, designed to empower consumers to fix their devices, impact the technical documentation industry. 

Scott also discusses how businesses can adopt advanced information management practices to ensure compliance with these regulations, both in the U.S. and internationally, while supporting customer satisfaction and sustainability goals.

This educational presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.

Right-to-Repair: The Impact On Consumers and Tech Writers

right-to-repair

technical writing

Technical Documentation

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Right-to-Repair: The Impact On Consumers and Tech Writers

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