The Double-Diamond Approach to Content-First Design

Unpack the secrets of effective digital strategy with Sarah Anne Johnson as she delves into "The Double-Diamond Approach to Content First Design." Discover why prioritizing content isn't just a design choice—it's a strategic business move that can set you apart from the competition. In this engaging session, Sarah will explain the "double diamond" approach—a proven framework for delivering targeted, user-centric content. You'll learn how this method not only enhances user experience but also aligns closely with your business goals, ensuring every piece of content serves a purpose and drives results. Expect to gain actionable insights on securing stakeholder buy-in for a content-first strategy. We’ll explore techniques for building strong relationships with key players in your organization, fostering an environment where content-first design is not only accepted but advocated. Join us for this transformative presentation and start applying these principles to revolutionize how you approach content within your projects. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.