Optimizing Content Operations: Calculating the ROI of Your Content Production Pipeline

Join us for a presentation from internationally renowned content strategy expert Rahel Anne Bailie on improving content operations. Learn why organizations globally are working to streamline content production workflows, reduce bottlenecks, and focus their efforts on high-value tasks. This session tackles the often-overlooked challenge of content production efficiency. Many organizations focus on the final product, missing upstream issues like resource-heavy processes and hidden blockers. Rahel will help you identify these problems, work through calculating the ROI of fixing them, and explore real-world success stories where teams improved efficiency by 50-80%. Discover how to: * Spot waste in your content lifecycle using Lean principles * Build a compelling case for operational improvements with data * Conduct cost-benefit analyses to focus your efforts where they matter most * Use AI to boost productivity without stifling creativity This presentation offers practical strategies and actionable insights to turn operational efficiency into a strategic advantage for your team. Don’t just identify issues—find solutions that work. Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you. This educational event is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.