Why “Good Enough” Content Is No Longer Good Enough

The quality of your content is the most important factor in how well your artificial intelligence (AI) system performs. The phrase “Garbage in, garbage out” has never been more relevant. Many organizations have years—even decades—of content that may be outdated, inconsistent, inaccurate, or just not suitable for AI. Join us on the Coffee and Content show for an insightful conversation with global content strategy expert Val Swisher on transforming your content into a valuable asset for AI. She’ll dive into why curating content thoughtfully is essential for training AI effectively, highlighting the power of selecting and refining information to improve outcomes. Val will also provide practical tips for evaluating, cleaning, and organizing content, ensuring it's accurate, relevant, and diverse enough to support AI applications. In addition, she’ll explain how to create three key training sets—training, validation, and test sets—from your curated content. Each of these sets plays a crucial role in training AI models, enhancing performance, and testing accuracy in real-world scenarios. Join us to learn how to take your content from “not good enough” to “AI-ready” and unlock the full potential of your AI systems. — How content quality impacts AI success directly — Practical ways to curate content for AI — The purpose of training sets and how to create them Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Coffee and Content is brought to you by The Content Wrangler and Content Rules and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.