Customer-Focused Storytelling For Product Information Developers

In an era where customer experience is king, storytelling has become crucial in creating engaging and effective product information. Join us for a presentation by Alan J Porter, founder and chief content officer at The Content Pool. Porter will cover the role and importance of storytelling within customer experiences powered by product information, such as self-service technical documentation portals. Porter will share real-world examples and use cases highlighting why storytelling matters more than ever, especially in self-service customer support experiences. You'll learn about the three Cs of storytelling and how to apply them across various functions and purposes to enhance your content strategy. This presentation will equip you with the knowledge to examine content needs from a customer's perspective and identify opportunities for incorporating storytelling techniques in customer-facing self-service content. Whether you're a content creator, marketer, or product manager, this session promises valuable insights into leveraging storytelling to elevate your customer support experiences. Don't miss out on discovering how to make your product information informative but also compelling and memorable through storytelling. Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you. This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers.