The Role of Content in Product-Led Growth

Sharon Burton, CEO of Anthrobytes Media, will guide you through the essentials of product-led growth (PLG) and the pivotal role content creators play in this strategy. Learn about the indispensable need for a robust content ecosystem to drive a successful product-led growth approach. Sharon will outline what types of content are crucial for fueling your PLG initiatives and how these elements work together to enhance user experience and foster organic growth. Expect to get actionable tips and tricks that go beyond conventional wisdom. Find out how to effectively implement these strategies in your projects to achieve tangible results. Whether you're new to understanding the role of content in PLG or looking to refine existing efforts, this presentation will equip you with the knowledge and insights needed to use content for growth. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This web event is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.