Understanding The Need For Content Orchestration

Content orchestration is an emerging capability within content operations that defines which content elements should be offered to address various scenarios. It provides a sophisticated tool for tailoring content. Join us for a presentation from Michael Andrews about content orchestration. Discover this developing practice and the different ways it can be implemented. Andrews will break down the orchestration process and explain its role in building experiences from content components. Michael Andrews is currently an independent content strategist with a special focus on content architecture. He has worked in user experience and content strategy for 25 years as an external consultant, a member of enterprise design and implementation teams, and an advisor to product teams. He earned an MS in human-centered computing systems from the University of Sussex in England. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This web event is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.