Personalizing Behavioral Nudges Using AI

Personalization is the secret ingredient to effective behavior change. People need different strategies and support to achieve health objectives like managing their blood pressure, preventing and detecting cancer, and getting vaccinated. Their needs also change over time as they gain experience, and across contexts. Research shows that personalizing the way we talk to people about their health needs leads to better engagement, and more importantly, better outcomes. During this episode of “Let’s Talk Personalization,” behavioral scientist Amy Bucher joins Kevin Nichols to talk about using technology to personalize healthcare communications, and specifically to personalize the types of behavior change techniques used to nudge behavior. Bucher will discuss how she uses artificial intelligence (AI), specifically reinforcement learning, in her work at Lirio to personalize at scale. She will also talk about some of the personalization guardrails in healthcare and how they might be different for other use cases such as financial services, e-commerce, or entertainment. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Let’s Talk Personalization is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.