Building A Business Case for Content Operations

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and Mark Kelley discuss how to build the business case for content operations. In this webinar, you’ll learn: Why you must understand the connection between the proximity of ContentOps to revenue How to position your business case for maximum success When to consider the role of generative AI when seeking funding for ContentOps About Sarah O'Keefe: Founder and CEO of Scriptorium. Driven by learning and exploration, O'Keefe takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker. About Mark Kelley: As a sales leader in consulting firms over the last 10 years, Kelley has helped sell and deliver $350M of services related to digital strategy, customer experience, and content management. He is currently the Head of Growth at Oshyn, a DXP implementation partner serving enterprise clients and creative agencies. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.