Providing Content at the Moment of Engagement

Join us for a case study exploring how Allstate works to provide just-in-time information to thousands of commercial insurance agents and customer support personnel. Led by Allstate representatives, Andrew Hellman, Strategic Sales and Effectiveness Leader, and Todd Wright, Strategic Integration and Field Effectiveness Leader, this case study will examine the improvements Allstate has made to its content production capabilities as a result of adopting component content management and modularized XML content. You'll also hear about the insurance company's plan for the future to deliver just-in-time learning to those who need it and you'll find out what the Allstate team learned about advocacy and why it's a necessary, continuous, never-ending effort. Can't make it? Register, and we'll send you a link to watch a recording when convenient. This case study is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.