Building Content-Driven Customer Experiences

Delivering great content-driven experiences requires three things: a solid understanding of your customer, the right content at the right time, and the best technology to deliver those experiences. It sounds simple, but marketing teams struggle to pull everything together in a way that informs, engages, and meets the needs of the customer. Join content marketing strategist, Barb Mosher Zinck, for a presentation about the challenges marketers face today and how to put a content strategy in place to overcome them. Barb will also examine several content-driven experiences that work and discuss why (or why not). Attendees will learn: 1) How to figure out what your customers want and need to know 2) How to align content to the customer lifecycle and when to ignore the model 3) Who can help you build your content inventory (hint – lots of people in the company) 4) What four types of content experiences you should consider creating 5) About guidelines for improving your content experience strategy This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux. About Barb Mosher Zinck Barb Mosher Zinck is a senior content marketing strategist and marketing technology analyst. She has worked for the last 14 years as a consultant, helping clients implement content marketing and demand generation programs. Barb collaborates with customers to understand their market, implements marketing programs that connect with audiences and customers, and creates content that educates, informs, excites, and helps customers make the best decisions. She also writes about marketing and sales technology strategies and software for Diginomica.