Separating Science From Science Fiction: Creating Evidence-Based Content

Join Patrick Bosek, Co-Founder and CEO at Heretto, and Scott Abel, The Content Wrangler for Coffee and Content as we chat with Carmen Simon, Ph.D., a neuroscience researcher who specializes in helping B2B organizations make evidence-based content decisions. In this episode, we'll discuss the myths that prevent us from crafting content that meets business needs. You'll leave this session with a better understanding of the science behind how the brain works — and how neuroscientists measure the impact content has on the humans who consume it. Dr. Carmen Simon, Ph.D., is a Silicon Valley entrepreneur, cognitive neuroscientist, and renowned keynote speaker for sales and marketing audiences. Carmen offers a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of "Impossible to Ignore: Creating Memorable Content to Influence Decisions." Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, an easy-to-use platform to create, manage, and personalize enterprise knowledge for any audience, channel, or language.