What it Takes to be a Successful Content Strategist

Given the ever-growing and often overlapping job descriptions of a content strategist, what does it take to be successful in the field of content strategy? Do you need to be trained and or certified like any other professional? Rahel Anne Bailie joins Ranjini Srinivasan, The Content Strategy Wrangler, as they delve into what makes a content strategist successful and talk about the only Master's program in content strategy where she is a professor. Rahel Anne Bailie is the founder of Content, Seriously, a London, UK-based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalization, and overall effective content delivery. Rahel is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their content operations, tackle an increasingly complex list of problems in the areas of content strategy, content operations, knowledge management, and related disciplines where she has been asked to look at content, very seriously. Let's Talk Content Strategy is brought to you by The Content Wrangler and sponsored by Content, Seriously.