Producing video can be problematic (not all technical communication teams have the experience and the tools required to do it well), and the cost can be prohibitive. The frequency of content updates, localization and translation, and the need to produce documentation deliverables at scale exacerbate the challenges. Technology is beginning to provide us with solutions that can help us overcome these and other video-making challenges.
In this episode of "The Content Advantage," we introduce you to Mark Hellinger, Chief Marketing Officer at Videate, a software company that aims to make ubiquitous and straightforward the automatic assembly of software video from technical documentation content. We'll discuss the drivers that spur video adoption, how adding video to documentation can impact search engine optimization efforts, and how technology can be deployed to automatically create and update video documentation at scale.
The Content Advantage talk show is brought to you by Zoomin Software.