Writing Microcontent: Precision Content Structured Authoring Workshop Preview

In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive. Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices. Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course in San Jose CA, August 14-16, 2019. By the end of this webinar you will have learned: 1) What structured authoring is and why it’s important when considering omnichannel digital transformation 2) Why we need to write differently and focus on user-intent 3) How the five information types will help you align your writing for microcontent delivery