Transforming Lead Generation with AI: Key actions for 2025

In 2025, some businesses will continue to reap the opportunities of AI, while other will fall further behind. We say this since our recent research with Technology for Marketing showed that fewer than 50% of businesses are exploiting AI in their marketing and less than 20% are using a strategic approach to AI based on a playbook or governance policy. In this webinar, presented by Smart Insights co-founder Dr. Dave Chaffey and Matt McGillicuddy, Head of Growth for our content partner Infinity, we will review the latest trends of AI adoption for marketing focusing on using AI to boost lead generation and conversion. They will recommend 5 key actions to improve your use of AI. Dave and Matt will explain: > How to use a more strategic approach to integrate AI into your marketing and lead generation activities > How to audit AI use and opportunities for lead generation and broader marketing communications > How best to introduce Generative AI such as ChatGPT into your workflows > How AI can fill the attribution gap to improve data quality to improve results > How to prioritize implementation of AI activities across the RACE customer lifecycle Matt will show examples of how businesses adopting AI for lead management are generating large increments in their results through using an AI-supported feedback loop for call analytics. Join us to learn the latest trends and best practices in using AI to compete by improving lead generation.