Why every business needs a brand identity and how to create it?

What does your brand stand for? Being clear about your brand identity is important for businesses of all sizes. A brand’s identity is the cornerstone of its strategy. The brand is the face of a business expressed through its identity. This webinar will take you through the classical approach with practical examples that bring this logical, intuitive and creative process to life. In this 45 minute webinar, you will learn * The importance of brand identity * A process for defining your brand vision and identity * Recommended techniques for creating visions, identities and guidelines based on examples The webinar will be presented by Debbie Inglis, owner of Brand Transformations, who has over 15 years experience of transforming brands strategically including Yeo Valley, Clarks, McCoy’s (UB), Appletiser (SABMiller) and Glutafin when owned by Danone.