How to Engage the Human Brain to Facilitate Digital Transformation

Getting people onboard with any sort of change is never easy. Nowhere is this more evident than in the context of digital transformation, where, according to McKinsey, 70% of initiatives fail on account of employee resistance. Without understanding some fundamentals of human psychology and neuroscience, getting people on board and engaging with digital transformation can feel like an uphill battle. In this session, Simon Moore explains how the human brain responds to calls for change and change management best practices to help get your organisation on board and excited about your transformation plans. Topics for discussion include: - What psychology and neuroscience tell us about human resistance to change, and why it matters in the context of digital transformation; - Best practices for driving engagement: why you need to tap into your team’s emotional needs to get more traction; - How to reframe the concept of change to increase relevance and enthusiasm across the organisation; And more...