Cashing in on RAN Data: A Guide for Monetisation Success

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Guest Panelist: NETSCOUT Technology Partner

About this talk

Your network is a gold mine—a valuable source of data with the potential for actionable top-line growth. But there’s just one problem. Unlocking this value and building new revenue streams presents a major challenge. How can you ensure success with your monetisation mission without violating GDPR and data privacy legislation? In this session, we’ll take a closer look at how service providers are taking what they know about location and behavioural patterns and bridging the gap between the digital and physical lives of their subscribers. Our technology experts will evaluate the revenue potential of the business and industry verticals well-suited for actionable data insights including subscriber movement. Tapping into a global ecosystem of leading service providers and best-in-class analytics partners, NETSCOUT delivers highly efficient and consumable Smart Data across the following industries and applications: -Mobility Analytics & Event Planning -Public Safety -Smart Cities -Public Transport & Retail Planning -Advertising
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NETSCOUT is a market leader in real-time service assurance and cybersecurity solutions for today’s most demanding service provider, enterprise and government networks. NETSCOUT’s Adaptive Service Intelligence (ASI) technology continuously monitors the service delivery environment to identify performance issues and provides insight into network-based security threats, helping teams to quickly resolve issues that can cause business disruptions or impact user experience. NETSCOUT delivers unmatched service visibility and protects the digital infrastructure that supports our connected world. To learn more, visit www.netscout.com.