Connecting industrial plant to the internet enables businesses to transform themselves digitally to create new products and services and to create new business models to monetize their offerings. But this is a road going uphill. Where do you start? How do you address ossified organizational, operational, and business practices? What do you need to jumpstart change? And where are you heading anyway? This presentation will map the road to digital transformation, illustrate the learnings and resources the Industrial Internet Consortium can bring to bear and look to the future.