The impact of global, political, and economic forces on B2B marketing.

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Presented by

Steve Mudd, Artificial Intelligence Expert, Propolis from B2B Marketing

About this talk

With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to evolve alongside new dynamics to remain on the front foot. In this panel, we will explore the main global political and economic disruptions, the short-term and long-term dynamics that will affect marketers, and what can marketers do to rise to the challenges of these uncertain times. Speakers include: -Katherine Curtin, Senior Director, Head of Marketing - Know Your Customer, Moody's -Atul Mathew, Head of Marketing - North America, Temenos -Andres Llano Meija, Marketing Excellence Senior Manager - Global Marketing Organisation, PwC
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