Demonstrating the value of marketing in tough times.

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Presented by

Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing

About this talk

In the middle of volatile market dynamics and downward budget pressures, the need to demonstrate the value of marketing becomes more important than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short-term sales, and what can be done to remain innovative despite dwindling budgets. Speakers include: -Megan Cabrera, Vice-President Marketing Ops, Sophos -Jenna Beck, Industry Growth Marketing Executive, TCS -Amanda Thompson, Director of Marketing Segmentation, Pax8
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