Brand vs Demand: Unleashing The Power Of B2B Influencer Marketing To Bridge The Gap.

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Presented by

Joel Harrison, Editor-in-chief, B2B Marketing

About this talk

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge this gap. In this webinar, in association with Inbox Insight, we will be giving you the playbook on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B marketers on the very topic. In addition, this session will include: - The advantages of B2B influencer marketing, including generating high-quality content, fostering organic engagement, and boosting demand generation. - Strategies to convert brand recognition into tangible demand, driving growth, and maximizing ROI. - Real-world case studies demonstrating how influencer marketing can achieve B2B business goals. Speakers: - Joel Harrison, Editor-in-chief, B2B Marketing - Kristen Sesto, Director, Custom Influence - Robyn Hartley, Founder, Paper Kite Media - Ross Howard, Product Marketing Director, Inbox Insight.
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