From Origination to Proliferation: How to Maximize Content ROI

Logo
Presented by

Melinda Marks, Senior Analyst and Christophe Bertrand, Practice Director, Enterprise Strategy Group

About this talk

To compete successfully in today's digital landscape, every marketing team must develop an effective content strategy. At the same time, the skilled experts needed to create good content are in short supply, and the high expectations around performance can seem to put every project under an ROI microscope. Caught between a rock and a hard place, to solve for both quality and efficiency, GTM teams need to take a step back and rethink how they can engineer more sustainable content supply chains. In this webinar, Enterprise Strategy Group analysts Christophe Bertrand and Melinda Marks will build on their experiences as technology product marketers to zoom in on two of the most difficult content challenges faced by GTM teams: They’ll look closely at how you can get better at creating material that will really resonate with your target buyers. And they’ll unpack the barriers to and breakthrough solutions for achieving ROI and strong engagement from your content-based programming.
Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (173)
Subscribers (126450)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.