Name: AWS re:Invent 2023 - How adidas revolutionizes digital systems to fuel a thriving business
Start: 2025-03-31T11:38:00Z
End: 2025-03-31T11:38:40.000Z
Location: BrightTALK
Rating: 0

AWS, born from retail and built for retailers, offers the most comprehensive portfolio of cloud, analytics, and artificial intelligence capabilities, decades of industry experience, and the largest partner community. Unlock new insights and improve profitability across the entire value chain. With retail solutions from AWS and AWS Partners, you can efficiently attract and retain customers, deliver seamless shopping experiences, and optimize merchandising and supply chain processes.

Amazon has been at the forefront of AI innovation for decades. Across Amazon, we’re delivering new value to customers – from smarter shopping assistants to automated ad creative to streamlined healthcare access, and more – with generative AI powered by AWS.

One such innovation is AI Shopping Guides. AI Shopping Guides leverages generative AI (Amazon Bedrock) to consolidate key product information and recommendations across over 100 product types to help simplify product research and discovery for customers. These guides, available in Amazon’s U.S. app (iOS and Android) and mobile website, help customers quickly get up to speed on products they might be less familiar with, reducing the time spent researching before making a purchase. Join Taimur Rashid, head of generative AI innovation and deliver at AWS, as he chats with Brett Canfield, senior principal product manager for the Amazon Personalization Team, about how AI Shopping Guides were created, how generative AI powers the innovation, and how it helps deliver transformative experiences for our customers.

Inside Generative AI @ Amazon - AI Shopping Guides

Generative AI is poised to revolutionize the business landscape, transforming the way companies operate, innovate, and engage with customers. It has the possibility to open doors to unparalleled creativity and efficiency—but how do you unlock those doors within your own organization? Join this lightning talk to learn how to navigate generative AI in the consumer packaged goods industry. This talk addresses use cases, practical applications, and key factors for successful integration.

AWS re:Invent 2023 - Transforming the consumer packaged goods industry with generative AI

Learn how CloudXR’s unique advantages can deliver immersive customer retail experiences that captivate and convert at scale. We’ll cover how CloudXR can help you overcome the restrictive challenges associated with rolling out a traditional tethered virtual reality experience. You’ll hear the most effective ways to deliver a high-performance CloudXR experience for multiple store locations, with considerations for hardware and user experience in a retail context. We’ll also include hints and tips on optimizing your application for CloudXR and how to schedule your capacity efficiently.

Using CloudXR to deliver high-performance customer retail experiences

Watch this Big Ideas session from NRF 2023. Neiman Marcus embarked on its cloud journey with AWS to modernize its IT infrastructure, enhance customer experiences, and drive digital transformation. The company aimed to shift from legacy on-premises systems to a more scalable, flexible, and efficient cloud-based architecture. By leveraging AWS, Neiman Marcus sought to improve operational agility, accelerate innovation, and optimize costs. By migrating workloads to AWS, Neiman Marcus adopted cloud-native services such as AWS Lambda, Amazon S3, Amazon RDS, and Amazon Redshift. This move enabled improved scalability, faster innovation cycles, and enhanced security measures. Additionally, the company leveraged AI/ML capabilities and data analytics to deliver more personalized shopping experiences and optimize business operations.

AWS at NRF 2023: Neiman Marcus's cloud journey to transform luxury retail on AWS

Generative AI is revolutionizing retail, and leading companies are building powerful applications to supercharge their employees. In this session, hear from a panel of retailers who have equipped their corporate and frontline staff with generative AI tools that boost creativity, decision-making, and the customer experience. NVIDIA will also share insights on how they collaborate with the industry to accelerate the transformative potential of generative AI. Join us to learn how to identify the right use case for your business and successfully build and deploy impactful generative AI applications.

NRF 2025 - Empowering retail employees with game-changing generative AI applications

In this episode of Data Strategy Unravelled, Khendr’a sits meets with Sam Kline, Principal Data and GenAI Strategist at AWS, to explore the current landscape of the Retail and Consumer Packaged Goods (CPG) industry, diving into the key trends, challenges, and strategies that organizations are adopting to gain a competitive edge.

They start by highlighting the importance of data, analytics, and AI/ML in enabling retailers and CPG companies to understand their customers, optimize their supply chains, and drive business growth. Next, Sam delves into the current industry trends, showcasing how retailers are leveraging advanced analytics and AI to optimize in-store and digital experiences, as well as connect their end-to-end supply chain.

The two then explore the main challenges facing the industry, such as siloed data and strategies, which create resistance to change. We'll discuss how organizations are responding, including starting small, improving demand forecasting, empowering teams with data-driven insights, and aligning the entire value chain.

Sam also provides customer examples showcasing how leading Retail and CPG organizations such as Dominoes have responded to these challenges. They also dive into the role of generative AI, exploring use cases and the importance of strong data foundations and responsible AI strategies.

Finally, Sam provides guidance on how organizations can begin their transformation journey, emphasizing a holistic approach addressing people, processes, and technology. Don't miss this insightful look into the future of the Retail and CPG industry!

DSU - The Evolving Landscape of Supply Chain Management in the Retail and CPG Industry

Discover how AI is revolutionizing retail with virtual shopping assistants like Amazon Rufus. This livestream explores how AWS Generative AI Labs developed accurate, catalog-specific AI advisors. Learn to build your own digital shopping assistant using large language models. Aimed at developers, retail tech leaders, and those interested in practical AI applications in e-commerce.

AWS Show and Tell: Building an AI Powered Shopping Assistant

In this session, learn how adidas harnessed the power of cutting-edge technologies to revolutionize vital aspects of their business. Explore the evolution of product creation, commerce strategies, data analytics, and the backbone of their operations, the ERP system, to gain insights into the process of modernizing a business landscape with real-life examples from one of the world’s most iconic brands.

AWS re:Invent 2023 - How adidas revolutionizes digital systems to fuel a thriving business

Retail

Case Study

Data Analytics

Product Development

Modernization

Commerce

Analytics

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AWS re:Invent 2023 - How adidas revolutionizes digital systems to fuel a thriving business

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