How to Maximize ROI with Personalization at Scale

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Presented by

Walgreens & Publicis Sapient

About this talk

In today's competitive market, meeting customer expectations and driving revenue growth demand a robust personalization strategy. A major retailer uncovered a $3 billion growth opportunity through personalization at scale, highlighting its critical importance. If you're looking to maximize the impact of your personalization efforts, this webinar is designed for you. You'll discover: • Key Challenges: How to overcome issues from customer segmentation, fragmented data and technology, operational models and more. • The Role of AI: Explore the current impact of AI and its future potential • Walgreens' Journey: Gain valuable insights from Patrick McLean, Walgreen's former CMO, on maintaining data integrity in a regulated environment, activating loyalty programs, and measuring success. Watch now to learn how to boost conversions, scale personalization, and unlock growth opportunities.
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