Boost Retail Media Network Profitability with Gen AI

Discover solutions to your growth challenges in this webinar tailored for retail leaders. Whether you're implementing a new Retail Media Network (RMN) or optimizing an existing one, this session provides critical insights to help you reach your maximum revenue potential. What You'll Learn: • AI-Powered Solutions: Uncover generative AI opportunities across the RMN value chain. • Overcoming Challenges: Tackle key hurdles in inventory and yield management, customer data management, and audience targeting to enhance profitability. • Success Stories from Macy’s and Wawa: Gain insights from Ray Velez, CTO at Publicis Sapient, and Munif Jaafar, Senior Director at Macy’s Media Network. Learn about Macy's journey to delivering high-quality results for advertisers and how they navigated the complexities of measurement and analytics to stand out. • Practical Insights: Understand the technological investments needed for a successful RMN and the scalability of an AI-driven strategy. Why Watch? In the current economic climate, retailers need innovative solutions to maintain growth as shoppers tighten their budgets. Don't miss this opportunity to accelerate your business growth with a well-optimized Retail Media Network.