The Role of GenAI in Elevating Contact Center as a Service

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Presented by

Matt Kravitz Chief Customer Officer, Service Cloud, AMER, Salesforce | Kevin Hall US Salesforce Service Leader, Deloitte Consulting LLP

About this talk

High agent turnover, overwhelming contact volumes, slow issue resolution — the challenges facing contact centers are significant. To overcome these hurdles and enhance customer experience, boost efficiency, and lower costs, Generative AI integration in platforms like Salesforce’s recently launched Agentforce Service Agent could be a major component in overcoming these problems, but questions remain about how best to apply this technology. In this webinar, join leaders from Salesforce and Deloitte Digital as they discuss how service organizations can leverage GenAI to transform customer and employee experiences. Watch now to learn more about: - How GenAI can effectively manage contact volume and complexity - The importance of channel strategy and optionality - How new AI agent tools like Agentforce Service Agent reduce the complexity of implementing and managing Self-Service “Bots”
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