Conflict in 2025: Balancing End User Compute Budgets, AI, and Sustainability

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Presented by

Victoria Barber, Director of Global Strategic Insight, SHI. Richard Marshall, Industry consultant, ex Managing Vice President at Gartner.

About this talk

Victoria Barber, SHI’s Director of Global Strategic Insight and, Richard Marshall industry consultant and ex Managing Vice President at Gartner, will discuss how AI will influence End User Computing decisions in 2025. Webinar Discussion Points: Topic One: AI in 2025 • What AI applications will we really be using in 2025? • Are Copilot and Apple Intelligence the only games in town? • What will the common use cases be for AI, and will AI PC performance will live up to the marketing hype? • Developing and testing generative AI applications – how big a challenge is this? • What are the implications of AI for ageing device estates, application compatibility, and what should we be doing to prepare for the surge of AI-infused software in 2026? Topic Two: Will AI be the enemy of Sustainability? How will the market address the tension between AI investment in processing power and new equipment and squaring these with ESG priorities? We explore options including extending device lifespan from four to six or seven years, and how intelligent, persona-based refreshes should maximise device longevity by matching the right devices with the right users. Topic Three: Impact on Customer Choice What will AI's effect be on customer choice programs and the current state of the Apple vs. Mac debate. Topic Four: Tooling for Change How will technology help transform operating models and which device management tools can help you manage complex global estates and new immersive technologies like Vision Pro.
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