Name: From Theory to Practice — AI Adoption Across Real Business Scenarios
Start: 2024-11-13T20:54:00Z
End: 2024-11-13T20:54:40.000Z
Location: BrightTALK
Rating: 0

Gladly's AI-driven Customer Service Platform focuses on people, not tickets, fostering delightful experiences that enhance revenue and lower costs. Explore our live and on-demand events and webinars with industry leaders sharing essential insights, strategies, and the latest customer service trends.

In today's retail landscape, businesses are turning to AI to improve customer experience, but do they really know how to measure its impact?

Hear from Lauren Inman-Semerau, Head of Customer Experience at Rothy’s, as she shares Rothy’s AI journey. She discusses everything from setting clear success expectations to comparing human vs. AI performance in customer satisfaction evaluation.

Fireside chat: Elevating CX with AI: Tracking and Measuring Success

Discover the spooky challenges that might stunt your business growth and why Gladly is the magical solution you need for smooth, scalable support.

In this webinar, hosted by Julianne Lind, Senior Solutions Consultant at Gladly, you’ll learn how companies that switched to Gladly saw a haunting 75% improvement in response rates, a monstrous 60% increase in returning customers, and a spine-chilling 35% reduction in ticket volume.

Scalable Growth Without the Frights - Busting the Gorgias Ghost

Watch our webinar featuring Theresa Do, Senior Manager of Solutions Consulting, to explore how to choose the right solution for your growth and boost revenue. Discover the significant benefits of transitioning from legacy systems like Zendesk to a leading platform like Gladly.

From Frustration to Innovation: Moving Beyond Zendesk

Through external challenges, evolving customer expectations, technological shifts, and macroeconomic pressures, Nordstrom has remained a benchmark for exceptional customer experiences.

Join Jim Gallagher, Vice President of Customer CARE & Fraud, as he discusses Nordstrom’s dedication to crafting effortless and delightful service experiences. Dive into the principles that underpin the company’s customer-centric approach, and learn how to transform your CX from a cost center to a value center. From redefining the future of CX to harnessing the power of AI in driving proactive support, Jim’s session promises to inspire and empower organizations to elevate their standards of service.

Reimagining Excellence in CX and Adding Value to Your Brand

To meet growing customer expectations and evolving business needs, brands need modern customer service teams that are rooted in innovation. It’s the pivotal role of CX leaders to champion a culture of change by advocating for customer-centric strategies that drive this innovation.

This panel spotlights trailblazers at Condé Nast, Samsonite, and Holly Hunt who are paving the way for change across their industries and challenging the status quo within their organizations.

By sharing success stories, best practices, and the tangible benefits of customer-focused initiatives, this session will inspire and empower fellow CX leaders to become change agents within their organizations, fostering a new era of customer service.

CX Change Makers — How to Impact Innovation Across Your Organization

In this dynamic fireside chat between Allbirds co-founder, Joey Zwillinger, and Gladly CEO, Joseph Ansanelli, the leaders discuss the role of CX and its impact and importance across the business — from finance to ops and product.

You’ll hear how Joey views customer service as a true value center for the business, along with strategies to enhance your support organization’s performance with emerging technologies like AI. Plus, preview what’s next for Allbirds to see how Joey envisions customer service continuing to drive their company forward.

Leading With CX — A Founder's Approach to Business Growth

Over the course of the last few years, consumers have re-evaluated more than just what they value in life. They’re taking a hard look at existing relationships with brands and making a switch when values don’t align. This is why customer experience should be an everyday decision for everyone in your company — when you invest in making your customers’ lives easier and better, you’re also investing in your long-term success.

In her Gladly Connect Live 2023 keynote, CX expert and bestselling author, Blake Morgan, shares real-world examples and action items that will help you stand out and connect with modern customers.

4 Ways to Make a Customer Experience Decision

From a global pandemic to a looming recession, the events and trends that shape the commerce landscape are often unexpected and consequential. Being able to navigate uncertainty and remain adaptable is critical to a business’s success, especially as it relates to customer experiences.

Watch this Gladly Connect Live 2023 session by Matt Powell, Chief Technology Officer at FTD, where he addresses the challenges that brands are facing today. Take a glimpse into the future of commerce and leave with the tools and strategies you need to continue delivering outstanding customer service in an unpredictable world.

Embracing Uncertainty and Navigating Today’s Commerce Landscape

The rapid advancements in technology, specifically AI and automation, are transforming the way businesses interact with customers, and in the near future, they’ll play a more critical role in shaping the customer experience. With these changes come new challenges and new opportunities.

Watch as Nari Sitaraman, Chief Technology Officer at BARK, Inc., discusses insights and predictions on the future of CX and the role that technology will play, and get ready to learn how you can prepare for these changes, leverage AI and automation to improve your CX, and stay ahead of the curve.

[On-Demand Webinar] Improve Efficiencies and CX Processes as Your Business Scales

Today, customers want to communicate with brands in the same way they communicate with everyone else in their lives — across channels, devices, and times of day. And when questions or issues arise, they’re looking to problem-solve quickly, whether that’s through self-service or with the help of a customer service representative.

Watch as Brian Kershon — Director of Global Customer Service at Zenni, Bryan Riter — Director of Customer Care at Deckers Brands, and Sienna Hitzeman — Senior Product Manager of Support at Chegg Inc. discuss their strategies to meet challenges and opportunities that arise when commerce happens everywhere, at any time.

How to Deliver Exceptional Customer Support at Every Touchpoint

Building long-lasting customer loyalty is critical for any business to thrive. But in today’s crowded marketplace, it’s not easy to achieve.

In this Gladly Connect Live 2023 session, Mara Castro, EVP of Customer Experience at Evolve, shares how to break through and find success by way of trust, transparency, and seamless and personalized experiences that not only meet customer expectations, but exceed them.

Whether you’re building a team from scratch or reshaping an existing one, you’ll want to watch to gain actionable insights that take your customer service game to the next level.

The Key to Building Long-Term Loyalty in Today’s Crowded Market

In today’s competitive commerce environment, exceptional CX is the key to standing out and finding success. And if exceptional CX begins with your customer service team, it shouldn’t come as a surprise that the secret to success for your business is happy, supported, and empowered CS employees.

Watch as Susan Tynan, Founder and CEO of Framebridge, discusses the power of empathy in customer service and the importance of developing emotional intelligence on your customer service team. She’ll share how creating a supportive and engaging work environment for employees can ultimately create meaningful and memorable customer interactions that strengthen relationships and build brand loyalty.

The Direct Link Between Hero Happiness and Customer Satisfaction

Today the most-loved brands are not the best at getting new customers — they’re the best at growing loyal customers. To succeed in a loyalty-driven economy, companies must focus on creating connections through great experience and transform agents into Service Heroes of their brand.

In his Gladly Connect Live 2023 keynote, Joseph Ansanelli, CEO of Gladly, discusses how to make customer service your business and put people at the center of every experience.

Winning in the Loyalty-Driven Economy

With so much global financial and political instability, business uncertainty may be here to stay. But uncertainty need not be paralyzing; the best companies will have a plan for withstanding any challenges that come their way and a roadmap of where they want to go after the storm subsides.

Learn from Dan Gingiss, Customer Experience Coach & 2x author, and Joe Ciuffo, Director of Product Marketing at Gladly, as they discuss strategies customer service leaders should take to reduce the risk of uncertainty.

[On-Demand Webinar] Surviving Business Uncertainty

The customer experience doesn't end once there's a purchase. As packaging supply company Paper Mart puts it, "The shopping experience extends far beyond your initial order."

But how do you provide an excellent end-to-end customer experience that takes agent happiness into account, as well?

Learn from Andy Knosp, VP of Product Marketing at Gladly, and Jennifer Flores, Paper Mart’s VP of Sales and Customer Support.

Why Paper Mart Switched to Gladly Customer Service

For brands with highly personal products, such as skincare, the ability to deeply understand who each of your customers are is a must-have.

Not all brands have a one-size-fits-all product approach. And when it comes to skincare, shoppers’ knowledge level runs the spectrum, from total newbie to seasoned expert. In this shopping scenario, support teams need to clearly know who each customer is in a two-second scroll and understand their needs. What do they like? What products are they avoiding? Are they a first-time buyer, or a long-time customer?

Learn from Andy Knosp, VP of Product Marketing at Gladly, and Justin Crosbie, Head of CX at TULA Skincare.

Why TULA Skincare Switched to Gladly

A recent survey shows that customer service agents rate their happiness 2.3 out of 5 stars — meaning there's much room for improvement.

But how do you achieve the delicate balance of keeping agents happy while also delivering radically personal CX? Premium sock and apparel brand Bombas knows the answer.

Hear from Nick Martin, Director of Customer Happiness at Bombas, and Andy Knosp, VP of Product Marketing at Gladly.

Why Bombas Switched to Gladly

AI is here, and while some brands are considering how it fits into their strategy, others are already hard at work implementing it in their day-to-day.

Hear practical strategies and personal experiences from leaders on what prompted their entry into the world of AI — how they approached it within their organizations and how they’ve been applying it across their teams. From discovery to implementation and daily use, we’re exploring how AI is the best sidekick in helping support teams streamline, scale, and grow customer loyalty.

From Theory to Practice — AI Adoption Across Real Business Scenarios

AI adoption

AI in business

AI strategy

Customer service automation

AI in customer experience

AI-driven solutions

CX innovation

Customer support automation

Service excellence

Operational Efficiency

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful help desk and support insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the help desk and support strategies that effect business value and growth.

Help Desk and Support

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

From Theory to Practice — AI Adoption Across Real Business Scenarios

Presented by

About this talk

More from this channel