Nike’s Retail Evolution: Lessons in Digital Transformation and Innovation

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Presented by

Alex Morris, CFA Founder, TSOH Investment Research Service; Greg Merrill, Former Global Head of Digital Transformation, Nike; Cheryl Hunter, Former Senior Director of Apparel Innovation Business Operations, Nike

About this talk

Watch AlphaSense Partner, Alex Morris, founder of TSOH Investment Research, as he sits down with two former Nike innovation leaders. Together, they dissected the successes and setbacks of Nike’s evolving strategy, focusing on: The Digital Transformation Playbook – How Nike leveraged e-commerce, AI, and data-driven strategies to enhance Direct sell-through and drive operational efficiency. Apparel Innovation & Market Positioning – The impact of product innovation / design and supply chain dynamic on Nike’s ability to stay ahead of athletic apparel competitors. Lessons from Nike Direct & Wholesale – What Nike’s strategic pivot reveals about the future of retail, and striking the right balance between DTC and wholesale partnerships. Disclaimer: The views presented are solely the guests' own opinions, and do not represent the views of AlphaSense. Nothing in this broadcast constitutes investment advice.
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