Presented by
Crystalyn Stuart-Loayza, Chief Digital Officer Citizen + Mekanism, Head of AI Strategy; Michael Cohen, Chief Data Analytic Officer, AIOS
AI-Driven Creative Effectiveness: Unlocking the Power of the Flywheel
About this talk
AI is transforming how marketers drive creative effectiveness. Our latest Statista research reveals critical gaps in the adoption of AI-driven creative strategies, but more importantly, it highlights opportunities for marketers to harness these advanced models to improve insight accessibility and amplify the impact of every asset.
Enter the Creative Effectiveness Flywheel—a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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