Balancing AI Innovation and Data Protection

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Presented by

Ed Britan, leader of Salesforce’s Global Privacy and Marketing Legal Team, and Patrick McKinney

About this talk

In this Privacy Chat, Ed Britan, leader of Salesforce’s Global Privacy and Marketing Legal Team, will talk about managing a global legal team, how to achieve successful AI implementations, and challenges in striving for a balance between AI innovation and data protection, among others. Ed is an accomplished leader in the privacy, policy, and technology fields, with a wealth of experience and knowledge from various leadership roles. He leads Salesforce’s Global Privacy and Marketing Legal Team, where he and his team are responsible for building and overseeing the Salesforce privacy program to keep pace with the latest global developments in privacy and data protection regulations and legislation for Salesforce and its customers. Previously, Ed held leadership positions at Microsoft, where he worked on both the privacy and government affairs teams. He has been recognized for providing expert guidance on the EU General Data Protection Regulation (GDPR), California’s privacy laws, and comprehensive data protection and data sovereignty measures that have recently passed in many other U.S. states and foreign countries, including China, India, Japan, Brazil, Argentina, Russia, Canada, Kenya, and many others.
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Our events are featuring industry leaders in data security and privacy. In this series, we delve into the latest trends, technologies, and best practices with renowned experts who are shaping the future of data protection. Each episode provides invaluable insights, actionable strategies, and a glimpse into the innovations safeguarding our digital world. Whether you’re a seasoned professional or new to the field, our series offers the expertise you need to stay ahead in the ever-evolving industry.