Build a Real-Time Customer 360 Solution with Confluent and Google BigQuery

Tracing and understanding a customer's journey across all channels is challenging for many businesses. But a unified customer view is essential to create personalized and sophisticated interactions across every touchpoint. In today's competitive markets, this level of personalization is often the difference between a click and a scroll. Confluent's data streaming technology and Google BigQuery's advanced data analytics together provide a streaming architecture that allows businesses to analyze all their customer data in real time and create engagement that elevates the overall customer experience.