Name: 2025 Trends: Shaping the Future of Customer Education
Start: 2024-12-12T18:00:00Z
End: 2024-12-12T18:00:52.000Z
Location: BrightTALK
Rating: 4.8

Delivering timely and effective training videos and help articles is critical for enhancing user experience and satisfaction. This session explores how AI can revolutionize your content development process—making it more efficient and scalable.

We’ll cover:
- The Role of AI in Content Creation: Learn when AI is most effective and how to integrate it into your content development process.
- Strategic Implementation: Discover ways to ensure quality and consistency when adopting AI tools.
- Real-World Applications: Hear from Intellum and Clueso on their collaborative approach to using AI, resulting in the rapid production of over 100 certification course videos in just three months.

Whether you're looking to enhance your current help center or embarking on building one from scratch, this session will provide actionable insights into harnessing AI to meet your content creation goals effectively.

Leveraging AI for Efficient Product Video and Help Article Creation

Get ready for a first look at Intellum’s latest product innovations—built to make learning easier to manage, more engaging for learners, and packed with insights that drive real business impact. Whether you're a current customer or exploring Intellum for the first time, this session will show you how to elevate your learning programs effortlessly.

Join us live to see:
- The new Manager Dashboard & Enrollments List—track learners, take action, and simplify oversight.
- My Learning & Up Next—help learners stay on track with a personalized, always-prioritized view.
- Inline Evolve upgrades—make Evolve content even more immersive and seamless.

If you want less admin work, better learner engagement, and smarter decision-making, this is a session you won’t want to miss!

What's New at Intellum: Level Up Learning

AI-powered roleplaying is changing the way organizations approach coaching, skill development, and enablement. But what exactly is AI roleplaying, how does it work, and how can you incorporate it into your training programs?

In this webinar, we’ll explore the impact of AI roleplaying on onboarding, customer success, sales enablement, and leadership development. Learn how to pitch the value of AI-driven coaching to stakeholders, measure its effectiveness, and integrate it into existing learning workflows.

Whether you’re just exploring AI in training or looking for practical applications, this session will provide insights you can apply right away.

Scale Coaching & Training with AI Roleplays

Dive deep into what it really takes to scale partner success. Whether you're launching your first partner program or evolving a complex partner ecosystem, April shares practical, hard-won insights on building partner readiness from the ground up.

In this session, you’ll hear about:
- The difference between partner education, enablement, and readiness
- How to segment and support different types of partners
- Strategies for understanding partner motivation
- Why ARR is the #1 North Star metric for partner enablement

Perfect for partner enablement pros, customer education leaders, and anyone navigating the messy middle of scaling partnerships.

Getting Buy-In for Partner Education

You’ve built great content that drives behavior change. But how do you get eyes on it? More than that, how do you keep learners coming back for more?

During this live webinar, we’ll talk through practical approaches to marketing. No theory here—just real-life examples of great education marketing and how you can do similar.

You’ll learn some of the most common ways to promote your program, examples of great education marketing, and best practices for partnering with other internal teams to market and promote your programs.

Whether you’re new to marketing or just beginning, there’s something here for you!

Marketing Your Education Program

Microlearning is more than a buzzword—it's a powerful method  to deliver just-in-time knowledge and drive engagement in today's fast-paced learning environments. In this session, we’ll explore what makes microlearning effective, how to design and curate impactful bite-sized content, and identify practical ways to integrate it into your learning strategy. Join us to discover how small efforts can lead to big outcomes for both learners and organizations.

Here’s what you’ll learn: 
- How to define microlearning and identify its key advantages to boost your learning and development initiatives while keeping costs down
- Best practices for creating engaging and effective microlearning content that aligns with specific learning objectives
- Strategies to incorporate microlearning into existing programs to boost knowledge retention and learner satisfaction

Microlearning: Less Overload, More Learning

Partnerships are an incredible avenue for GTM growth—but to get the most out of this channel, you need to educate and enable partners to be successful.

In this live webinar, Katie Bernal, seasoned Director in Partner Education, will talk about starting a formal partner education program, including:
- How to develop your learning and content strategy
- Considerations for enablement materials and tools
- How to measure the success of your partner education program

Starting a Partner Education Program

You know education should drive business impact—but HOW?

For years, education professionals have been told that their programs should drive measurable business impact. But let’s be honest—figuring out exactly how to do that can feel overwhelming (and sometimes impossible).

Join for a live walkthrough of the Education-Led Growth (ELG) framework—a structured, actionable approach to running successful education programs that actually move the needle on business outcomes. 

Plus, get an early look at never-before-seen research data from the Education-Led Growth survey, giving you insights into where education teams are today and how you can assess and improve your own program’s maturity.

Introducing the Framework for Education-Led Growth

Digital learning professionals are in the business of helping people change behavior—guiding individuals towards becoming more effective in their roles and rejecting bad habits. But how do you measure the success or impact of this work? 

In this session, Dr. Anna Barnett and Ross Dickie from Mindtools will explain: 
- How to measure behavior, when organizational metrics don’t exist
- What effective online learning for behavior change looks like
- How you can measure behavior change

Digital Learning for Behavior Change

According to GTM Partners, 66% of companies are leveraging partners as part of their growth strategy.

But are you setting those partners up for success?

Partner education, training, and credentialing empowers partners to effectively sell, implement, and service your solutions—increasing performance and revenue.

In this live webinar, Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, will talk about the key differences between customer and partner education and how you can:
- Align your training initiatives with partner needs
- Measure impact effectively
- Leverage partner feedback to co-create valuable content

Boost GTM Success with Partner Education

Social learning is evolving—are you keeping up? 

Join us to explore how Atlassian is reimagining education through innovative, community-led approaches. We’ll talk about:
- Fresh approaches to social learning that go beyond forums and cohorts.
- How to identify and implement the social learning strategies that work for your audience.
- A framework for experimenting with education initiatives to optimize results.
- Best practices for scaling community-driven education with minimal resources.

Save your seat, and learn from a best-in-class education program!

Break the Mold: Rethinking Social Learning with Atlassian

Join Emily Goldstein, Product Manager for Intellum Evolve, and Anderson Campbell, Senior Product Marketing Manager for Intellum, as they explore how Evolve has become the most loved content authoring tool on the market. Throughout the session, they'll discuss: 
- Where Evolve fits in the content authoring landscape
- The role user feedback plays in Evolve’s product ideation and development 
- Where Evolve is headed in the future

The Evolution of Evolve

A new year brings the opportunity to reimagine and refresh your approach.

In this session, you’ll discover how to break free from conventional learning design by drawing inspiration from the vibrant world of popular culture, infusing gamification, and exploring unique design approaches. Whether you’re a seasoned instructional designer or new to content creation, Helen Bailey will provide you with practical insights and examples that redefine what’s possible in learning. 

Here’s what you’ll learn: 

- How to weave elements of popular culture into your learning content 
- How to incorporate innovative gamification strategies to motivate learners, foster competition, and boost retention 
- How to master the principles of unique content design, including storytelling, visual aesthetics, and unexpected formats

Beyond the Ordinary: Fresh Approaches to Learning Content

AI is transforming the way we design learning experiences, enabling greater efficiency, fostering creativity, and uncovering new opportunities. In this interactive session, Roberto Aiello, Senior Learning Experience Designer at Personio, will share how AI supports content creation, localization, and uncover opportunities that bridge learning, marketing, and community for a more holistic approach. Through an interview with Audrey Crouse, Roberto will offer practical insights on integrating AI into workflows while ensuring a human-centered, impactful approach.

AI in Learning Design: Creativity Meets Efficiency

Since the release of her book Designing Accessible Learning Content (Kogan Page, 2021), Susi Miller has partnered with over 60 organizations worldwide to help make their learning programs more accessible and inclusive. 

In this session, Susi will share practical insights gained from her hands-on experience delivering training, audits, and consulting. Whether you’re new to accessibility or already well-versed, you’ll leave with actionable takeaways to elevate the inclusivity of your content.

Here’s what you’ll learn: 
- Discover the essentials of accessible learning content and its crucial role in creating inclusive learning experiences that benefit both learners and organizations.
- Explore how accessible design fosters innovative and effective learning experiences that include learners with diverse access needs and cater to learner preferences.
- Access practical, actionable tips for overcoming common accessibility barriers in eLearning, from enhancing color contrast to designing keyboard-friendly interactions.

Creating Accessible and Inclusive Learning Content

Join us to see how the Intellum Platform transforms customer education into a strategic growth driver and how it can help you overcome common challenges such as scaling programs and measuring impact. We'll show you how Intellum helps you achieve faster product adoption and increased customer engagement through personalized learning experiences and social interaction.

Discover Intellum

Are you struggling to secure buy-in for your customer education initiatives? Join us for a panel discussion with customer education leaders who have successfully navigated the challenges of getting leadership support for customer education programs.

In this interactive session, our panelists will share proven strategies for building a compelling business case, demonstrating the impact of education on key business outcomes, and aligning your program with organizational priorities. You’ll walk away with actionable insights on how to gain the support you need to launch or scale your customer education efforts.

Panel: How to Get Buy-In For Customer Education

How to Measure Education’s Impact on Product Adoption

How Meta Drives Business Outcomes Through Certifications & Training

How to Present Your Education Metrics to Leadership

How to Establish Business Outcomes for Education

Metrics That Matter Summit

Spending on customer education is expected to more than double by 2026, according to 2024 Forrester research.

What will customer education look like in this new era?

Join three industry veterans to get their perspective on trends and predictions in customer education.

In this session, you’ll hear insights on:
- Key trends shaping customer education in 2025 and beyond
- The latest technology and tools revolutionizing learning programs
- Strategies for adapting to new learner expectations and business needs
- Predictions on the future role of customer education in organizational growth

Whether you're building learning programs from the ground up or looking to refine your existing strategy, this is a must-attend event for education professionals eager to stay ahead of the curve.

2025 Trends: Shaping the Future of Customer Education

Customer Education

Customer Training

Customer Experience

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

2025 Trends: Shaping the Future of Customer Education

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