Name: Building Strong Cross-Functional Relationships in Customer Education
Start: 2024-02-14T16:33:00Z
End: 2024-02-14T16:33:59.000Z
Location: BrightTALK
Rating: 0

Spending on customer education is expected to more than double by 2026, according to 2024 Forrester research.

What will customer education look like in this new era?

Join three industry veterans to get their perspective on trends and predictions in customer education.

In this session, you’ll hear insights on:
- Key trends shaping customer education in 2025 and beyond
- The latest technology and tools revolutionizing learning programs
- Strategies for adapting to new learner expectations and business needs
- Predictions on the future role of customer education in organizational growth

Whether you're building learning programs from the ground up or looking to refine your existing strategy, this is a must-attend event for education professionals eager to stay ahead of the curve.

2025 Trends: Shaping the Future of Customer Education

Join us to see how the Intellum Platform transforms customer education into a strategic growth driver and how it can help you overcome common challenges such as scaling programs and measuring impact. We'll show you how Intellum helps you achieve faster product adoption and increased customer engagement through personalized learning experiences and social interaction.

Discover Intellum

Are you struggling to secure buy-in for your customer education initiatives? Join us for a panel discussion with customer education leaders who have successfully navigated the challenges of getting leadership support for customer education programs.

In this interactive session, our panelists will share proven strategies for building a compelling business case, demonstrating the impact of education on key business outcomes, and aligning your program with organizational priorities. You’ll walk away with actionable insights on how to gain the support you need to launch or scale your customer education efforts.

Panel: How to Get Buy-In For Customer Education

As the year comes to a close, your customer education team has a wealth of data, insights, and achievements to showcase. But how do you turn all that information into a report that not only tells your story but also drives business impact?

Join Tom Studdert, a seasoned leader in customer education, to learn how to craft an impactful year-end report that demonstrates the value of your programs and sets the stage for growth in the year ahead.

In this webinar, you'll learn:
- What key metrics to include in your year-end report to highlight success
- How to align your report with business goals and outcomes
- Tips for creating a narrative that resonates with leadership
- How to present your data in a way that drives future strategy
- Best practices for circulating your report and gathering feedback

Don’t miss this chance to get expert advice on making your year-end report a strategic tool that drives action and paves the way for continued success.

Create & Present Your Year-End Report

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

But what goes into creating an effective customer education strategy?

Join Dave Derington, long-time customer education leader and host of the CELab podcast, as he shares:
- What makes up a successful customer education strategy
- How to approach developing your strategy
- How to use your strategy to build a roadmap for customer education
- How to circulate your strategy with key stakeholders

Create Your Customer Education Strategy

Designing visually compelling and interactive eLearning courses is a critical component of enhancing learner engagement. With the right tools in play, you can create responsive, media-rich content that enhances the overall learning experience.

In this session, Craig Stevenson will unpack visual design principles and philosophies that enhance eLearning.

You’ll walk away knowing:
- How to use a content authoring tool like Intellum’s Evolve to design responsive, media-rich eLearning content
- The importance of visual design and storytelling to enhance engagement
- Tips and tricks to enhance the visual design of eLearning developed in Evolve

The Art & Science of Learning

Measuring and proving your value is important. No doubt about it.

But getting there… that’s the tricky part.

As part of the Education-Led Growth Summit, we’re hosting a panel discussion with our 2024 Growth Makers Awards winners.

These teams have demonstrated measurable business impact—and they’ll be sharing their hard-won lessons with you during this conversation.

Join us to learn:
- How these teams proved business impact
- How they secured executive buy-in
- Advice they have for communicating your value

Panel: Driving Growth Through Education

Strategic education initiatives serve as the fuel source powering significant business outcomes at Qlik. Greg offers a unique perspective with laser focus on serving both the learner and the business. He will highlight key strategies for improving product adoption, growing ARR and enabling a partner community to drive growth for the business.

How Education Drives Customer Renewal & Sentiment at Qlik

Curious about how AI can make learning smarter and more efficient? Join us for a live demonstration of Intellum’s AI tools. Led by Dave Ibis, VP of Solution Consulting, and Anderson Campbell, Sr. Product Marketing Manager, this session will show you how Intellum’s AI-driven features are transforming the way education is delivered.

You’ll see:
- AI-generated personalized learning plans and profiles that match learners’ unique needs
- Automated learning objectives crafted from existing content in seconds
- AI-generated assessments designed for accuracy and effectiveness

Plus, hear real-life examples of how Intellum customers are saving time and cutting costs with these innovative tools. Don’t miss this chance to see AI in action and discover how it can help you achieve better learning outcomes faster.

Beyond the Buzz: Intellum’s AI Tools in Action

This session will explore strategies for enhancing your contribution to your company’s key objectives by introducing customer education earlier in the customer lifecycle. Liam will walk through the full spectrum of the customer journey, from initial awareness to the point of purchase, and from deployment to ongoing expansion and advocacy.

Increasing Impact: Transforming the Customer Journey with Education

Developing effective certification programs is essential to training employees, customers, and partners to become masterful users of your product. This session will dive into the best practices for creating impactful certification programs that drive both individual and organizational success. You’ll also hear behind-the-scenes insights from our journey in developing the Intellum Admin Certification, providing valuable lessons and strategies.

Key Takeaways:
- Best practices for developing certification programs to train employees, customers, and partners
- Insights and lessons learned from the development of the Intellum Admin Certification
- Strategies to ensure certification programs lead to mastery and measurable success

Developing Mastery: Best Practices for Certifications

Allied Universal (AU) is achieving significant business outcomes through a blended training approach backed by the Intellum Platform. Having worked at Allied Universal for 26 years, Brent’s played an integral role in the development, growth, scale, and success of AU’s global education program. Tens of thousands of security professionals are being trained across industries, resulting in measurable customer retention and employee safety. This session offers invaluable insights into how education has become the catalyst for boosting employee retention, optimizing time efficiency, and reducing costs across the organization.

Saving Time, Money, and Employee Turnover through Education

When executed correctly, education initiatives make a big impact on a company's ability to achieve its business goals. But, aligning corporate education strategy with overall business objectives can be tricky. 

In this session, you’ll learn how to identify and align on the learning initiatives that will have the biggest impact on the company's strategic goals.

Key Takeaways:
- Understand why aligning education initiatives with business outcomes is crucial for demonstrating ROI and strategic value
- Gain insights into the process for effectively identifying and aligning education initiatives with business goals
- Learn a simplified framework to define, categorize, and communicate the business outcomes education drives

A Simple Framework for Establishing Business Outcomes

The education industry has grown significantly over the last decade—and the data shows it will continue to grow. But with this increased investment comes the pressure to prove the value of learning.

Welcome to the Education-Led Growth Summit, a full-day virtual event designed to help you connect education to business outcomes. Opening this event is Chip Ramsey, CEO of Intellum, talking about how he’s seen this industry change over the last 24 years and how AI and a strong focus on business outcomes will shape its future.

The Future of Growth is Education-Led

Join us to see how Intellum's platform transforms customer education into a strategic growth driver. We’ll look at how to overcome common challenges such as scaling programs and measuring impact. We'll show you how Intellum helps you achieve faster product adoption and increased customer engagement through personalized learning experiences and social interaction.

In a recent survey of 300 customer education leaders, 43% said that increasing product adoption is a priority. But how do you measure education’s impact on product adoption? 

That’s the question Lisa Rothrauff, Senior Director of Customer and Partner Education at Amplitude, is poised to answer.

Using their own platform, Lisa’s team instrumented their academy to track learner engagement—then used this data alongside in-product analytics to show the impact of education and training on product adoption. 

Key Takeaways:
- How to measure customer activity in your academy to track and grow engagement with your program
- How to tie education activity to product usage metrics
- How to effectively analyze product and academy data to show impact

How to Measure Education’s Impact on Product Adoption

Discover how Meta has transformed its certification and training programs to drive substantial business outcomes. Starting from scratch, Vikas and his team developed a comprehensive approach that integrates job role-based and domain-specific certifications with flexible training options. Learn how Meta aligns its educational initiatives with strategic business goals and measures success through key metrics. 

In this session, you'll gain insights into Meta's journey, best practices, and the critical role of certifications and training in achieving business impact.

Key Takeaways:
- Discover how metric measurement evolves as your program matures
- Learn how to design education content with business impact in mind
- Gain insights into the continuous improvement process based on data-driven feedback and performance against business outcomes

How Meta Drives Business Outcomes Through Certifications & Training

Looking to build better cross-functional relationships?

Let’s be honest: Sometimes this isn’t as easy it seems (or should be).

In this webinar, we brought together a panel of customer education professionals to share their insights on successful collaboration with cross-functional teams.

You’ll hear about:
 • Stakeholder Management: Discover how best to collaborate with stakeholders on a recurring basis.
 • Content Collaboration: Learn how to seamlessly integrate with other teams to create impactful learning experiences.
 • Promotional Partnerships: See how your peers are partnering up with other teams to drive learner engagement.

Building Strong Cross-Functional Relationships in Customer Education

Customer Education

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Building Strong Cross-Functional Relationships in Customer Education

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