Name: Unleashing the Power of Marketing for Education Programs
Start: 2024-06-24T22:00:00Z
End: 2024-06-24T22:00:57.000Z
Location: BrightTALK
Rating: 0

In early 2024, Intellum commissioned Gatepoint Research to conduct a study on trends in customer and partner education and enablement. 

We surveyed 150 top education and enablement executives to uncover key insights into:
 • Priorities in education and enablement
 • Ownership and accountability in education programs
 • Measuring effectiveness and impact
 • Drivers of success in education initiatives
 • The role of AI in transforming education

Join us for an exclusive webinar where Doug Barth, CEO of Gatepoint Research, and David Pitta, CMO of Intellum, will reveal the study's findings and provide actionable strategies to help you run more efficient education programs that drive growth and business impact.

You’ll learn how to:
 • Align your education initiatives to business outcomes
 • Increase the efficiency of your teams through AI, automation, and enablement
 • Collaborate across teams to support customer success and acquisition
 • Focus your efforts on the work that matters most

Executive Priorities for Customer & Partner Education

Marketers have said for years: “An educated buyer is a better buyer.”  Why? Because they understand their problem, the potential solutions, and what makes your product stand out—allowing them to make more informed (and confident) decisions. 

That’s why forward-thinking companies are looking at customer education differently: as fuel for accelerating marketing and sales.

On this month’s Underscore, get insights from Chris LoDolce, co-founder of SaaS Academy Advisors and HubSpot Academy founding team member, on how customer education can drive net-new revenue growth.

The Power of Customer Education to Drive Growth

In this webinar, we heard from three education professionals on how they measure the performance of their learning programs. Each serves different audiences (employees, customers, and/or partners) and is at a different stage of their program measurement journey.

Learn from Christy Hollingshead (VP of Customer Education and Engagement at Heap), Joe Ryan (Training Manager at Maltego Technologies), and Arthur Altman (Independent Consultant and Former Education Services Lead).

We covered a lot of ground in this discussion, including:
 • How to determine what metrics to measure
 • How measurement evolves as your education program matures—and what metrics you can look at along the way
 • How to tie learning metrics to business impact
 • Some of the difficulties we run into when trying to measure the success of our programs
 • How to think about qualitative feedback alongside quantitative insights

Metrics to Meaning - Proving the Value of Learning Programs

Looking for a content authoring tool your whole team can use?

That's Evolve—the go-to content authoring tools for hundreds of brands, including WeWork, Google, Randstad, Amazon, and KPMG.

Evolve helps speed up and democratize the creation of eLearning content for education teams.

In this webinar, you’ll hear how Kinesso is streamlining eLearning content creation with Evolve. You'll also learn about Evolve Cloud Sync, which enables teams to unlock creativity and simplify content management through a seamless sync with the Intellum Platform.

Streamline the Creation of eLearning with Evolve

Melody has a long history of working with education technology, and she knew AI would be key to unleashing productivity for her team—but also knew how important it was to roll it out responsibly.
During this webinar, Melody walked us through the process she took to pilot and prove how AI could increase productivity for the education team.
She also shared insights on acceptance rates of AI-generated content, labor savings, and measurable productivity gains from leveraging AI.
Register to receive the recording of this real-life application of AI for education!

How Accenture is Implementing AI in Education

In this talk, Doug Pietrzak shared how education teams can leverage AI to craft assessments to measure learning behavior.

Through a blend of academic insight and lively anecdotes, Pietrzak highlights key strategies and insights gleaned from his pioneering work in this domain. In this webinar recording, you'll learn how to leverage AI not only gauge to learning outcomes, but also to enhance the overall efficacy of online corporate training programs.


Key Takeaways:
 • Understand the role of AI in designing assessments for corporate online courses
 • Discover methodologies to measure nuanced learning behaviors through AI-driven analytics
 • Explore the symbiotic relationship between AI technology and human pedagogy in corporate training contexts

Developing Rigorous AI-Assisted Assessments

Artificial Intelligence (AI) has ushered in an era of unprecedented possibilities, transforming how we think about and deliver education. Intellum is at the forefront of this revolution, envisioning a future where AI-driven innovations enhance learning experiences, streamline content creation, and personalize education like never before.

This session explored how we’re bridging the gap between AI’s potential and its practical application, setting the stage for a new era in learning.


You'll hear how AI can help you:
 • Personalize learning experiences
 • Accelerate content creation
 • Streamline common instructional design activities

Ushering in a Learning Revolution

Over the last few years, AI has become front and center in conversations about how we get work done.



Recent Forrester data shows that 51% of customer education teams are using AI today—and nearly 95% expect to adopt AI within the next 18 months.



But what are these teams doing? How can AI be beneficial to education teams specifically? And how can you implement AI into your program this year?



That’s what Kristine Kukich, Principal Owner of The Training Sherpa and long-time customer education practitioner, covered in this webinar.



Discover the potential and the hurdles presented by AI and learn how to leverage its capabilities effectively. Kristine shared real-world use cases and success stories that showcase AI's impact on customer engagement, knowledge retention, and overall learning outcomes.

Trust But Verify: Implementing AI in Your Practice

The data is in: 96% of customer education programs see positive ROI of their customer education programs.

John Leh, CEO and Lead Analyst at Talented Learning, and Greg Rose, Chief Experience Officer at Intellum, provide an inside look at recent research around customer education.

In this webinar recording, you’ll get insight on:

Trends on the growth and trajectory of customer education
The economic impact of customer education as a function
The most popular and effective methods of educating customers
How high-performing customer education teams think about resourcing
And so much more!

How Customer Education Programs Drive Measurable Business Impact

While most companies are great at selling outcomes, very few companies are great at teaching customers and partners how to achieve those outcomes. There's a lot of data that demonstrates that formalized education leads to big improvements in health score indicators like product utilization and support costs—not to mention customer growth and renewals. 

Hear from John Ragsdale, Distinguished Research and VP of Technology Ecosystems at TSIA, and Greg Rose, CXO at Intellum, as they explore the value of education and how successful companies have turned education into a key driver of revenue growth.

Their discussion touches on key topics including:
 • How a successful customer or partner education strategy can help you achieve your growth goals
 • Four easy steps for launching or updating a customer or partner education program
 • Education programs that help drive business outcomes like revenue, retention, and cost reduction

Is Education the Next Silver Bullet for Growth?

Let's face it: If learning feels like a chore, nobody's going to stick around for long.

A great learner experience doesn’t just engage your learners; it’s an extension of your overall brand and customer experience.

In this on-demand webinar, you’ll learn about:
 • What learner experience actually means
 • The role of technology in supporting and enhancing this experience
 • How to design content with the learner experience in mind

6 Elements of a Great Learning Experience

Looking to build better cross-functional relationships?

Let’s be honest: Sometimes this isn’t as easy it seems (or should be).

In this webinar, we brought together a panel of customer education professionals to share their insights on successful collaboration with cross-functional teams.

You’ll hear about:
 • Stakeholder Management: Discover how best to collaborate with stakeholders on a recurring basis.
 • Content Collaboration: Learn how to seamlessly integrate with other teams to create impactful learning experiences.
 • Promotional Partnerships: See how your peers are partnering up with other teams to drive learner engagement.

Building Strong Cross-Functional Relationships in Customer Education

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?

That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share:
 • What makes up a successful customer education strategy
 • A systematic approach to designing and developing your strategy
 • How to socialize your strategy across teams to get buy-in
 • How to use your strategy to secure budget, headcount, and investment
 • How to execute against your strategy—and push back on one-off incoming requests

How to Develop an Effective Customer Education Strategy

Interested in monetizing your education programs? There are a variety of ways you can monetize learning—from subscription-based eLearning to paid training and beyond.

While monetized learning can be a great way to turn education into a revenue driver, it's not the right approach for everyone.

Join us for this live discussion where two former education execs will share their experiences running paid, free, and blended learning. 

We’ll talk about:
 • Different ways to monetize education
 • How to know if paid education programs are right for your business
 • The differences between free and free education
 • How to price and package your paid education offerings
 • How to report on paid learning and prove ROI
 • Who’s doing a great job with paid education that you can look to for inspiration

From Learning to Earning: Monetizing Your Education Efforts

In this webinar, Greg Nist, Senior Director of Learning & Enablement at Talend, shared essential considerations program owners need to address when scaling their education programs. 

Talend is a cloud service for modern data management—and they’re successfully educating a swath of learners, including customers, partners, employees, and prospects.Greg shared key insights about the importance of optimizing content development and delivery, user segmentation, and empowering other teams.

Here’s what you’ll learn:
 • How to effectively and efficiently democratize content creation, without turning your learning platform into a wild west scenario
 • Proven systems to keep your content up-to-date as your program expands
 • How to get cross-functional buy-in to consolidate separate education initiatives into a single platform

Build For Scale & How to Reach More Learners, Faster

Unlocking the true power of gamification in your learning initiatives is no easy feat. In this episode, Leah Zillner & I host Intellum customers from Cricket Wireless and Partnerships Exchange Academy by impact.com. Alyssa Morris, Alex Barreto, Tony Watkins, Samantha Parsons, and Marc Undeberg share their early successes with unlocking the power of gamification—and insights on how you can do the same. 

Through real examples and insights, we discussed how to move beyond simple, surface-level mechanics to a strategic approach that considers the motivations of learners and guides them toward mastery.

Here’s what we cover: 
 • How to use gamification to enhance education strategy
 • How to track learner competency, measure your return on investment, and make data-driven decisions using gamification
 • What you need to create captivating experiences that drive engagement & improve performance

Amplify Your Education Program with Gamification

_Underscore

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and Shannon Howard (Director of Customer & Content Marketing at Intellum) about how to effectively marketing your customer education programs.

In this webinar recording, you’ll learn:
 • Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
 • How to think beyond marketing tactics and tap into learner motivation
 • How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
 • Tips for partnering with your marketing team to promote your programs and initiatives
 • How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Unleashing the Power of Marketing for Education Programs

Customer Education

Education

Marketing

Education Programs

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

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Unleashing the Power of Marketing for Education Programs

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