Name: Unleashing the Power of Marketing for Education Programs
Start: 2024-06-24T22:00:00Z
End: 2024-06-24T22:00:57.000Z
Location: BrightTALK
Rating: 5

According to GTM Partners, 66% of companies are leveraging partners as part of their growth strategy.

But are you setting those partners up for success?

Partner education, training, and credentialing empowers partners to effectively sell, implement, and service your solutions—increasing performance and revenue.

In this live webinar, Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, will talk about the key differences between customer and partner education and how you can:
- Align your training initiatives with partner needs
- Measure impact effectively
- Leverage partner feedback to co-create valuable content

Boost GTM Success with Partner Education

Social learning is evolving—are you keeping up? 

Join us to explore how Atlassian is reimagining education through innovative, community-led approaches. We’ll talk about:
- Fresh approaches to social learning that go beyond forums and cohorts.
- How to identify and implement the social learning strategies that work for your audience.
- A framework for experimenting with education initiatives to optimize results.
- Best practices for scaling community-driven education with minimal resources.

Save your seat, and learn from a best-in-class education program!

Break the Mold: Rethinking Social Learning with Atlassian

A new year brings the opportunity to reimagine and refresh your approach.

In this session, you’ll discover how to break free from conventional learning design by drawing inspiration from the vibrant world of popular culture, infusing gamification, and exploring unique design approaches. Whether you’re a seasoned instructional designer or new to content creation, Helen Bailey will provide you with practical insights and examples that redefine what’s possible in learning. 

Here’s what you’ll learn: 

- How to weave elements of popular culture into your learning content 
- How to incorporate innovative gamification strategies to motivate learners, foster competition, and boost retention 
- How to master the principles of unique content design, including storytelling, visual aesthetics, and unexpected formats

Beyond the Ordinary: Fresh Approaches to Learning Content

AI is transforming the way we design learning experiences, enabling greater efficiency, fostering creativity, and uncovering new opportunities. In this interactive session, Roberto Aiello, Senior Learning Experience Designer at Personio, will share how AI supports content creation, localization, and uncover opportunities that bridge learning, marketing, and community for a more holistic approach. Through an interview with Audrey Crouse, Roberto will offer practical insights on integrating AI into workflows while ensuring a human-centered, impactful approach.

AI in Learning Design: Creativity Meets Efficiency

Spending on customer education is expected to more than double by 2026, according to 2024 Forrester research.

What will customer education look like in this new era?

Join three industry veterans to get their perspective on trends and predictions in customer education.

In this session, you’ll hear insights on:
- Key trends shaping customer education in 2025 and beyond
- The latest technology and tools revolutionizing learning programs
- Strategies for adapting to new learner expectations and business needs
- Predictions on the future role of customer education in organizational growth

Whether you're building learning programs from the ground up or looking to refine your existing strategy, this is a must-attend event for education professionals eager to stay ahead of the curve.

2025 Trends: Shaping the Future of Customer Education

Join us to see how the Intellum Platform transforms customer education into a strategic growth driver and how it can help you overcome common challenges such as scaling programs and measuring impact. We'll show you how Intellum helps you achieve faster product adoption and increased customer engagement through personalized learning experiences and social interaction.

Discover Intellum

Are you struggling to secure buy-in for your customer education initiatives? Join us for a panel discussion with customer education leaders who have successfully navigated the challenges of getting leadership support for customer education programs.

In this interactive session, our panelists will share proven strategies for building a compelling business case, demonstrating the impact of education on key business outcomes, and aligning your program with organizational priorities. You’ll walk away with actionable insights on how to gain the support you need to launch or scale your customer education efforts.

Panel: How to Get Buy-In For Customer Education

As the year comes to a close, your customer education team has a wealth of data, insights, and achievements to showcase. But how do you turn all that information into a report that not only tells your story but also drives business impact?

Join Tom Studdert, a seasoned leader in customer education, to learn how to craft an impactful year-end report that demonstrates the value of your programs and sets the stage for growth in the year ahead.

In this webinar, you'll learn:
- What key metrics to include in your year-end report to highlight success
- How to align your report with business goals and outcomes
- Tips for creating a narrative that resonates with leadership
- How to present your data in a way that drives future strategy
- Best practices for circulating your report and gathering feedback

Don’t miss this chance to get expert advice on making your year-end report a strategic tool that drives action and paves the way for continued success.

Create & Present Your Year-End Report

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

But what goes into creating an effective customer education strategy?

Join Dave Derington, long-time customer education leader and host of the CELab podcast, as he shares:
- What makes up a successful customer education strategy
- How to approach developing your strategy
- How to use your strategy to build a roadmap for customer education
- How to circulate your strategy with key stakeholders

Create Your Customer Education Strategy

Designing visually compelling and interactive eLearning courses is a critical component of enhancing learner engagement. With the right tools in play, you can create responsive, media-rich content that enhances the overall learning experience.

In this session, Craig Stevenson will unpack visual design principles and philosophies that enhance eLearning.

You’ll walk away knowing:
- How to use a content authoring tool like Intellum’s Evolve to design responsive, media-rich eLearning content
- The importance of visual design and storytelling to enhance engagement
- Tips and tricks to enhance the visual design of eLearning developed in Evolve

The Art & Science of Learning

Measuring and proving your value is important. No doubt about it.

But getting there… that’s the tricky part.

As part of the Education-Led Growth Summit, we’re hosting a panel discussion with our 2024 Growth Makers Awards winners.

These teams have demonstrated measurable business impact—and they’ll be sharing their hard-won lessons with you during this conversation.

Join us to learn:
- How these teams proved business impact
- How they secured executive buy-in
- Advice they have for communicating your value

Panel: Driving Growth Through Education

Strategic education initiatives serve as the fuel source powering significant business outcomes at Qlik. Greg offers a unique perspective with laser focus on serving both the learner and the business. He will highlight key strategies for improving product adoption, growing ARR and enabling a partner community to drive growth for the business.

How Education Drives Customer Renewal & Sentiment at Qlik

Curious about how AI can make learning smarter and more efficient? Join us for a live demonstration of Intellum’s AI tools. Led by Dave Ibis, VP of Solution Consulting, and Anderson Campbell, Sr. Product Marketing Manager, this session will show you how Intellum’s AI-driven features are transforming the way education is delivered.

You’ll see:
- AI-generated personalized learning plans and profiles that match learners’ unique needs
- Automated learning objectives crafted from existing content in seconds
- AI-generated assessments designed for accuracy and effectiveness

Plus, hear real-life examples of how Intellum customers are saving time and cutting costs with these innovative tools. Don’t miss this chance to see AI in action and discover how it can help you achieve better learning outcomes faster.

Beyond the Buzz: Intellum’s AI Tools in Action

This session will explore strategies for enhancing your contribution to your company’s key objectives by introducing customer education earlier in the customer lifecycle. Liam will walk through the full spectrum of the customer journey, from initial awareness to the point of purchase, and from deployment to ongoing expansion and advocacy.

Increasing Impact: Transforming the Customer Journey with Education

Developing effective certification programs is essential to training employees, customers, and partners to become masterful users of your product. This session will dive into the best practices for creating impactful certification programs that drive both individual and organizational success. You’ll also hear behind-the-scenes insights from our journey in developing the Intellum Admin Certification, providing valuable lessons and strategies.

Key Takeaways:
- Best practices for developing certification programs to train employees, customers, and partners
- Insights and lessons learned from the development of the Intellum Admin Certification
- Strategies to ensure certification programs lead to mastery and measurable success

Developing Mastery: Best Practices for Certifications

Allied Universal (AU) is achieving significant business outcomes through a blended training approach backed by the Intellum Platform. Having worked at Allied Universal for 26 years, Brent’s played an integral role in the development, growth, scale, and success of AU’s global education program. Tens of thousands of security professionals are being trained across industries, resulting in measurable customer retention and employee safety. This session offers invaluable insights into how education has become the catalyst for boosting employee retention, optimizing time efficiency, and reducing costs across the organization.

Saving Time, Money, and Employee Turnover through Education

When executed correctly, education initiatives make a big impact on a company's ability to achieve its business goals. But, aligning corporate education strategy with overall business objectives can be tricky. 

In this session, you’ll learn how to identify and align on the learning initiatives that will have the biggest impact on the company's strategic goals.

Key Takeaways:
- Understand why aligning education initiatives with business outcomes is crucial for demonstrating ROI and strategic value
- Gain insights into the process for effectively identifying and aligning education initiatives with business goals
- Learn a simplified framework to define, categorize, and communicate the business outcomes education drives

A Simple Framework for Establishing Business Outcomes

Executive Priorities for Customer & Partner Education

The Power of Customer Education to Drive Growth

Streamline the Creation of eLearning with Evolve

How Customer Education Programs Drive Measurable Business Impact

Is Education the Next Silver Bullet for Growth?

6 Elements of a Great Learning Experience

replace this video for live demo

How to Develop an Effective Customer Education Strategy

From Learning to Earning: Monetizing Your Education Efforts

_Underscore

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and Shannon Howard (Director of Customer & Content Marketing at Intellum) about how to effectively marketing your customer education programs.

In this webinar recording, you’ll learn:
 • Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
 • How to think beyond marketing tactics and tap into learner motivation
 • How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
 • Tips for partnering with your marketing team to promote your programs and initiatives
 • How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Unleashing the Power of Marketing for Education Programs

Customer Education

Education

Marketing

Education Programs

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Unleashing the Power of Marketing for Education Programs

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