Fireside Chat: The Future of Market Research & How Today's Brands Are Impacted

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Presented by

Diane Meyer, VP, Consumer Experience, Dorel Juvenile, Noa Shachaff, Head of CI, Revuze & Danny Gardner, Soc.Int. Lead, Haleon

About this talk

Discover the driving forces behind the market research revolution in this chat moderated by Ido Ramati, Founder of Revuze. Our panelists, Diane Meyer, VP, Consumer Experience, Dorel Juvenile, Danny Gardner, Social Intelligence Lead, Haleon and Noa Shachaff, Head of Consumer Insights, Revuze bring decades of experience in consumer-centric strategies, social intelligence, and data-driven insights. Some compelling takeaways are: *Key drivers to the market research revolution *How brands are impacted by consumer voice across digital touchpoints, from social platforms to e-commerce * Key role that ChatGPT and other AI-driven tools play in transforming consumer insight methodologies * Significance of social listening, social shopping and reviews in cracking the nut to consumer behavior and sentiment Watch it here on Demand.
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The market research landscape is undergoing a profound transformation, driven by rapid technological advancements and the increasing need for real-time consumer insights. Today's brands are now turning to innovative methodologies that offer quicker, more actionable data.