Presented by
Neerav Vyas VP Martech, Tredence, Celine Blanc, Senior Manager, Retail/CPG/HLS, Databricks.
Accelerate your Retail Media Network and Data Monetization Journey
About this talk
Retail Media Networks (RMN) have gained prominence in recent years as they allow retailers to generate additional revenue and provide brands with a highly effective and relevant advertising channel to reach their target customers.
The key to success? An effective data-first strategy and platform that promotes data monetization and leads to more relevant and timely features for use in audience selection, and ultimately higher ROI.
Join us to learn from top 3 USA Retailers that are effectively leveraging RMNs (Walmart, Kroger, Costco) and how they became leaders in their market.
In this webinar, you will learn
- How they address 3rd party cookie depreciation enrichment of 1st party data
- Tackle stability of identity resolution and leverage data and AI with predictive marketing recommendations on Databricks Data Intelligence platform delivered at scale by Tredence.
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Tredence is a global data science and AI solutions provider focused on solving the last-mile problem in AI – the gap between insight creation and value realization. Tredence leverages strong domain expertise, data platforms and accelerators, and strategic partnerships to provide tailored, cutting-edge solutions to its clients. Tredence is 2,500-plus employees strong with offices in the San Francisco Bay area, Chicago, London, Toronto, and Bengaluru and has the largest retail, CPG, technology, telecom, healthcare, travel, and industrial companies as clients.