Generative AI Strategies from Microsoft Copilot and Enterprise Strategy Group

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Presented by

Mike Mercandino Strategy and Programs Lead for Americas, Microsoft | Brian McKenna Senior Analyst, Enterprise Strategy Group

About this talk

Generative AI’s potential to transform business is unprecedented. Already, medium-sized organizations are benefiting from integrating GenAI models and tools into their workflows , including Microsoft Copilot. Enterprise Strategy Group’s own Beyond the GenAI Hype study reveals that 51% of organizations saw increasing employee productivity as a primary benefit. In this fireside chat webinar, TechTarget’s Enterprise Strategy Group (ESG) Senior Analyst, Brian McKenna, joins Microsoft’s Strategy and Programs Lead for Americas, Mike Mercandino, to explore strategies you can use to get the most out of Microsoft Copilot. Tune in to see what these experts have to say first-hand about the future of GenAI usage, delve into the challenges and opportunities of Copilot, and unlock key ESG research regarding the state of generative AI.
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Copilot for Microsoft 365 is your AI-powered productivity companion within the Microsoft 365 suite. Seamlessly integrated, it assists you in writing, coding, and optimizing your work. From drafting emails to creating complex Excel formulas, Copilot streamlines your tasks, making collaboration more efficient and creativity more accessible. See how Copilot helps you and your organization work more efficiently in Microsoft 365.