Data Privacy: Build Trust with Consent & Preference Management

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Presented by

Wouter de Wit, Senior Product Manager CIAM & Ammar Faheem, Product Marketing Manager CIAM at Thales

About this talk

According to our 2024 Digital Trust Index survey, 87% of consumers expect certain levels of privacy rights from the companies they interact with online. The biggest expectation is the right to be informed that their personal data is being collected (55%), closely followed by the right to have their personal data erased (53%). Customers only want to provide information when needed. In this episode, we'll examine how consent & preference management, together with progressive profiling, can be used as a tool for customer empowerment, helping you climb the Digital Trust ladder. Key takeaways: - Learn how to seamlessly embed customer consent & preference management and progressive profiling into your CIAM strategy - Effortlessly maintain and store a track record of customer consent - Increase customer intimacy and trust by keeping their preferences at the heart of their experience - Easily integrate the data privacy conversation into the user journey - Comply with data privacy regulations (GDPR, CCPA, etc.) with continuous adherence to customer consent and preferences
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