AI beyond the bot: How to introduce AI across your agent and member experiences

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Presented by

Sue Hoatson, Cliff Martin, Scott Ridgway, and Jerold Baker

About this talk

Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines — becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy for credit unions, they’re just the beginning when it comes to creating a truly differentiated end-to-end experience with AI. In this webinar, our member experience experts explore: • How AI can improve member experiences, streamline agent workflows, and activate new revenue opportunities when the conversation moves beyond the chatbot. • Opportunities for AI across the member journey — from self service, to escalation, to live agent/member interactions. • A roadmap for AI implementation — including which AI initiatives to prioritize first and how to evolve your AI strategy over time.
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At TTEC Digital, we believe the conversation — where a customer directly engages with your brand — is the most critical moment in the customer journey. In that moment, the experience can deepen a customer relationship, or damage it forever. That’s why TTEC Digital is singularly obsessed with optimizing customer experience (CX) at the point of conversation. These conversations, and the contact center technologies that support them, are inseparable. We've built content to help viewers apply powerful technology and proven CX strategy together.