While digital channels dominate the CX landscape, over 50% of customer interactions — and for some companies, up to 80% — still occur over the phone. Despite their reputation as clunky and frustrating, interactive voice response (IVR) systems remain essential. When optimized, they can deliver significant CX improvements and efficiencies.
In this roundtable discussion with TTEC Digital’s IVR experts, we explore why IVRs are still relevant and how innovations in AI and automation are transforming this technology. Discover practical strategies to make IVR a competitive advantage, not a customer pain point.
Discussion highlights:
• Why phone interactions still dominate: The persistence of voice channels and their critical role in customer satisfaction.
• The evolving role of IVR: How advancements in AI and automation are reshaping IVR systems — for better and worse.
• Cutting-edge technologies in IVR: The latest trends in AI, natural language understanding (NLU), and intelligent routing to enhance the customer journey.
• ROI and financial impact: The cost of modernization versus the benefits, including efficiency gains and CX improvements.
• Expert strategies for success: Proven approaches from industry leaders to transform IVR systems into valuable CX tools.