It's been estimated that up to 95% of new products fail - much of this can be attributed to teams overlooking the importance of achieving quick time-to-value. This is often due to a fixation on gathering feature requirements from internal stakeholders versus understanding the end-user outcomes to achieve and pain points that stand in the way of a successful customer experience.
Join us on Thursday, March 21, to learn about ways your product team can deliver quicker customer and business value. At this session you will hear about 4 four key shifts your product team can make to become more customer-centric, outcome-driven and experience-led. As a result of these shifts, you will discover ways to ensure the customer experience being designed and developed will deliver on the outcomes and time-to-value required for success.
Find out how your product team can build products your customers want and the business needs by exploring these 4 questions:
• Which constituency is your product team serving?
• What result is your product team seeking?
• Where is your product team focused?
• How is your product team measuring success?