Time-to-Value: How to avoid product failure & deliver business outcomes quickly

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Presented by

Thad Westhusing, Head of Product and Customer Experience, Nortal North America

About this talk

It's been estimated that up to 95% of new products fail - much of this can be attributed to teams overlooking the importance of achieving quick time-to-value. This is often due to a fixation on gathering feature requirements from internal stakeholders versus understanding the end-user outcomes to achieve and pain points that stand in the way of a successful customer experience. Join us on Thursday, March 21, to learn about ways your product team can deliver quicker customer and business value. At this session you will hear about 4 four key shifts your product team can make to become more customer-centric, outcome-driven and experience-led. As a result of these shifts, you will discover ways to ensure the customer experience being designed and developed will deliver on the outcomes and time-to-value required for success. Find out how your product team can build products your customers want and the business needs by exploring these 4 questions: • Which constituency is your product team serving? • What result is your product team seeking? • Where is your product team focused? • How is your product team measuring success?
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We are Nortal - a strategic digital transformation partner for leading companies and governments around the world. With more than 20 years of experience in the public sector, healthcare, and enterprise, we deliver value – at scale and with speed – to shape a better future.